J. Hopper

Academy of Marketing Studies Journal Letter from the Editors Matching Sales Management Behavior with Organizational Strategy

James W. Carland, Kevin R. Coulson, Joann, 2022 .

A Media Comparison of Consumer Perception of Feminine Care Product Advertising

J. Hopper, M. Harrison, 2015 .

An assessment of the reliability and validity of husband and wife self-report purchase decision making measures

Daniel L. Sherrell, A. Burns, J. Hopper, 1989 .

Family financial decision making: implications for marketing strategy

J. Hopper, 1995 .