H. Assael

发表

From Silos to Synergy

Henry Assael, H. Assael, 2011, Journal of Advertising Research.

Consumer Behavior: A Strategic Approach

H. Assael, 2003 .

A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage

H. Assael, 2005, Journal of Advertising Research.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Sam K. Hui, T. Meyvis, H. Assael, 2014 .

Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model

Sha Yang, Vishal Narayan, Henry Assael, 2006 .

Mediating Roles of trial and learning stage on the outcomes of consumer involvement

C. W. Park, S. Chaiy, H. Assael, 1984 .

Accounting for Causality When Measuring Sales Lift from Television Advertising

Masakazu Ishihara, H. Assael, B. Kim, 2020, Journal of Advertising Research.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Tom Meyvis, Sam K. Hui, Henry Assael, 2014, Mark. Sci..

Consumer behaviour: a strategic approach

Nigel Kenneth Pope, Kevin Ernest Voges, Nigel K. L. Pope, 2007 .

An Empirical Study of Word-of-Mouth Generation and Consumption

Xiaohong Chen, Sha Yang, Russell S. Winer, 2012, Mark. Sci..

Advances in applied consumer behavior: A market segmentation paradigm

H. Assael, 2002 .

The Impact of TV Program Involvement on Program Attitudes and Subsequent Exposure

H. Assael, David F. Poltrack, 2006 .

Using single source data to select TV programs: Part II

Henry Assael, David F. Poltrack, H. Assael, 1993 .

Using Viewer Attitudes to Evaluate TV Program Effectiveness

David F. Poltrack, H. Assael, 2006, Journal of Advertising Research.

Consumer Surveys vs. Electronic Measures For Single-Source Data

Henry Assael, David F. Poltrack, H. Assael, 2002, Journal of Advertising Research.