Atieh Poushneh

发表

Customer Dissatisfaction and Satisfaction with Augmented Reality in Shopping and Entertainment

Arturo Z. Vasquez-Parraga, Atieh Poushneh, 2017 .

The role of customer readiness and participation in non-technology-based service delivery

Arturo Z. Vasquez-Parraga, Atieh Poushneh, 2018, Journal of Consumer Marketing.

Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

Arturo Z. Vasquez-Parraga, Atieh Poushneh, 2017 .

Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors

Atieh Poushneh, 2021 .

Impact of auditory sense on trust and brand affect through auditory social interaction and control

Atieh Poushneh, 2020, Journal of Retailing and Consumer Services.

Can reviews predict reviewers’ numerical ratings? The underlying mechanisms of customers’ decisions to rate products using Latent Dirichlet Allocation (LDA)

Atieh Poushneh, R. Rajabi, 2022, Journal of Consumer Marketing.

Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value

Arturo Z. Vasquez-Parraga, Atieh Poushneh, Atieh Poushneh, 2019, J. Theor. Appl. Electron. Commer. Res..

Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality

Atieh Poushneh, Atieh Poushneh, 2018 .

How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention

Atieh Poushneh, 2021 .

Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality

Atieh Poushneh, 2018 .

The effect of empathetic response and consumers’ narcissism in voice-based artificial intelligence

Atieh Poushneh, Arturo Vasquez-Parraga, Richard S. Gearhart, 2024, Journal of Retailing and Consumer Services.

The effect of semiautonomous augmented reality on customer experience and augmentation experience

Atieh Poushneh, Arturo Vasquez-Parraga, 2024, European Journal of Marketing.