John A. Schibrowsky

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Bootstrap Benefit Segmentation: Finally a Way to Teach Benefit Segmentation without Primary Data or Those Fancy Statistical Methods

John A. Schibrowsky, James W. Peltier, Robert H. Collins, 1996 .

Ranking: Is It Really Sequential Choice?

John A. Schibrowsky, James W. Peltier, 1995 .

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

John A. Schibrowsky, James W. Peltier, Don E. Schultz, 2003 .

"Statistics: For the Rest of Us"

John A. Schibrowsky, Robert H. Collins, J. Schibrowsky, 1990 .

Virtual Communities and the Assessment of Online Marketing Education

John A. Schibrowsky, James W. Peltier, William A. Drago, 2003 .

New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?

John A. Schibrowsky, Herman Li, Robert J. Aalberts, 2015 .

The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model

John A. Schibrowsky, James W. Peltier, William A. Drago, 2007 .

Aggregate Complaint Analysis

John A. Schibrowsky, Richard S. Lapidus, 1994 .

The Impact of Competitive Pressure on Students’ Ethical Decision-Making in a Global Setting

John A. Schibrowsky, James W. Peltier, Alexander Nill, 2004 .

A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative

John A. Schibrowsky, J. Schibrowsky, R. Ackerman, 2007 .

Using attitudinal and descriptive database information to understand interactive buyer-seller relationships

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1998 .

A review of internet marketing research over the past 20 years and future research direction

John A. Schibrowsky, James W. Peltier, Alexander Nill, 2013 .

The Dark Side of Experiential Learning Activities

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1995 .

Guidelines for direct marketers to aggregate and analyze third-party complaints

John A. Schibrowsky, J. Schibrowsky, Richard S. Lapidus, 1994 .

The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

John A. Schibrowsky, Alexander Nill, A. Nill, 2005 .

Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Debra Zahay, John A. Schibrowsky, James W. Peltier, 2006, Journal of Advertising Research.

Decision frames and direct marketing offers: A field study in a fundraising context

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1995 .

Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 2009 .