James W. Peltier

发表

Bootstrap Benefit Segmentation: Finally a Way to Teach Benefit Segmentation without Primary Data or Those Fancy Statistical Methods

John A. Schibrowsky, James W. Peltier, Robert H. Collins, 1996 .

Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective

James W. Peltier, Andrew J. Dahl, Eric L. Swan, 2020, Journal of Business Research.

Ranking: Is It Really Sequential Choice?

John A. Schibrowsky, James W. Peltier, 1995 .

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

John A. Schibrowsky, James W. Peltier, Don E. Schultz, 2003 .

Virtual Communities and the Assessment of Online Marketing Education

John A. Schibrowsky, James W. Peltier, William A. Drago, 2003 .

Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses

James W. Peltier, George R. Milne, George R. Milne, 2009 .

Global Learning Measure

James W. Peltier, William A. Drago, A Hay, 2019 .

Factors that influence software piracy

James W. Peltier, Alexander Nill, John Schibrowsky, 2010, Commun. ACM.

Improve schools with empowerment based models

James W. Peltier, Joseph Sheehan, John E Westfall, 2006 .

The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model

John A. Schibrowsky, James W. Peltier, William A. Drago, 2007 .

A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda

James W. Peltier, Andrea L. Dixon, Michael Rodriguez, 2014 .

Direct response versus image advertising

James W. Peltier, Richard G. Rosen, J. Peltier, 1992 .

Participant Satisfaction with the Vocational Rehabilitation Process

James W. Peltier, J. Peltier, Carol Scovotti Dps, 2006, Health marketing quarterly.

Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement

James W. Peltier, Andrew J. Dahl, Eric L. Swan, 2018, Journal of Research in Interactive Marketing.

Interaction and virtual learning

James W. Peltier, William A. Drago, Myra Hodgkinson, 2004 .

The Impact of Competitive Pressure on Students’ Ethical Decision-Making in a Global Setting

John A. Schibrowsky, James W. Peltier, Alexander Nill, 2004 .

Internal Marketing and Employee Satisfaction and Loyalty: Cross-Cultural Scale Validation in Context of U.S. and German Nurses

James W. Peltier, Andrew J. Dahl, J. Peltier, 2014 .

Course content or the instructor: which is more important in on‐line teaching?

James W. Peltier, William A. Drago, J. Peltier, 2002 .

Dispelling the Myths of Online Education: Learning via the Information Superhighway

James W. Peltier, Myra Hodgkinson, A Hay, 2005 .

Reflective learning and on‐line management education: a comparison of traditional and on‐line MBA students

James W. Peltier, William A. Drago, Amanda Hay, 2004 .

Using attitudinal and descriptive database information to understand interactive buyer-seller relationships

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1998 .

Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda

James W. Peltier, Victor A. Barger, J. Peltier, 2017 .

A review of internet marketing research over the past 20 years and future research direction

John A. Schibrowsky, James W. Peltier, Alexander Nill, 2013 .

The Dark Side of Experiential Learning Activities

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1995 .

The Reflective Learning Continuum: Reflecting on Reflection

James W. Peltier, William A. Drago, J. Peltier, 2005 .

Building the foundation for customer data quality in CRM systems for financial services firms

Debra Zahay, James W. Peltier, Anjala S. Krishen, 2012 .

Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Debra Zahay, John A. Schibrowsky, James W. Peltier, 2006, Journal of Advertising Research.

Social media and consumer engagement: a review and research agenda

James W. Peltier, Don E. Schultz, Victor A. Barger, 2016 .

Decision frames and direct marketing offers: A field study in a fundraising context

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 1995 .

Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers

John A. Schibrowsky, James W. Peltier, J. Schibrowsky, 2009 .