J. A. Garretson

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The strategic implementation process: evoking strategic consensus through communication

M. Rapert, Anne M. Velliquette, J. A. Garretson, 2002 .

Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions

Scot Burton, Scot Burton, Anne M. Velliquette, 1999 .

A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates

Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer, 1998 .

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

Scot Burton, Scot Burton, J. A. Garretson, 2005 .

Alcoholic Beverage Sales Promotion: An Initial Investigation of the Role of Warning Messages and Brand Characters among Consumers over and under the Legal Drinking Age

Scot Burton, J. A. Garretson, 1998 .

Integration scheme for two-dimensional impulsive waves in a linear acoustic medium

J. A. Garretson, M. Ziv, 1972 .

An Evaluation of the Marketing Theory Seminar in PH.D. Programs: Teaching Alternatives and Future Directions

Anne M. Velliquette, J. A. Garretson, D. Kurtz, 1997 .

SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes

Ronald W. Niedrich, J. A. Garretson, Judith A. Garretson, 2004 .

Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and Trust

Scot Burton, J. A. Garretson, 2000 .

The Meaning of Quality: Expectations of Students in Pursuit of an MBA

Scott C. Smith, M. Rapert, Anne M. Velliquette, 2004 .

Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues

Stacy Landreth Grau, J. A. Garretson, Julie Pirsch, 2007 .

Highly coupon and sale prone consumer: benefits beyond price savings

Scot Burton, Scot Burton, J. A. Garretson, 2003, Journal of Advertising Research.

An exploratory study into the purchase decision process used by leisure travelers in hotel selection.

David L. Kurtz, J. A. Garretson, Judith A. Garretson, 1995 .

The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

Kenneth E. Clow, K. E. Clow, J. A. Garretson, 1999 .

The Impact of Coupons on Service Quality Evaluations, Risk, and Purchase Intentions

K. E. Clow, J. A. Garretson, 1997 .

Antecedents of private label attitude and national brand promotion attitude: similarities and differences

Scot Burton, D. Fisher, J. A. Garretson, 2002 .

Domains of Quality-Based Strategies: A Functional Perspective

M. Rapert, Anne M. Velliquette, J. A. Garretson, 1998 .