P. Argenti

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Corporate Communication Strategy: Applying Theory to Practice at Dow Corning

Paul A. Argenti, P. Argenti, 1998 .

How Technology Has Influenced the Field of Corporate Communication

P. Argenti, Paul A. Argenti, 2005 .

Digital Strategies for Powerful Corporate Communications

P. Argenti, Courtney Barnes, 2009 .

Corporate Communication 4/E

P. Argenti, 2007 .

The Strategic Communication Imperative

Karen Beck, P. Argenti, R. Howell, 2005 .

Reputation and the Corporate Brand

P. Argenti, Bob T. Druckenmiller, 2003 .

Strategic employee communications

P. Argenti, 1998 .

Reputation at Risk: The Social Responsibility of NGOs

P. Argenti, Anna Saghabalyan, 2017 .

Crisis communication. Lessons from 9/11.

P. Argenti, Paul Argenti, 2002, Harvard business review.

Reputation at Risk: The Social Responsibility of NGOs

P. Argenti, Anna Saghabalyan, 2017, Corporate Reputation Review.

Collaborating with Activists: How Starbucks Works with NGOs

P. Argenti, 2004 .

Part VI: How Should Reputations be Managed in Good Times and Bad Times?: Dow Corning's breast implant controversy: Managing reputation in the face of ‘junk science’

P. Argenti, 1997 .

The Power of Corporate Communication: Crafting the Voice and Image of Your Business

Janis Forman, Paul A. Argenti, P. Argenti, 2002 .

Corporate Communication as a Discipline

Paul A. Argenti, P. Argenti, 1996 .

How Corporate Communication Influences Strategy Implementation, Reputation and the Corporate Brand: An Exploratory Qualitative Study

P. Argenti, Janet Foreman, 2005 .

Branding B-Schools: Reputation Management for MBA Programs

Paul A. Argenti, P. Argenti, 2000 .

Communications and business value: measuring the link

P. Argenti, 2006 .

What Evolutionary Biology Can Teach Us About Corporate Reputation

P. Argenti, Ryan G Calsbeek, 2021, Management and Business Review.