B. Reber

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The New Dynamic in Corporate Media Relations: How Fortune 500 Companies Are Using Virtual Press Rooms to Engage the Press

Bryan H. Reber, J. E. Pettigrew, B. Reber, 2010 .

Provocations in Public Relations: A Study of Gendered Ideologies of Power-Influence in Practice

Bruce K. Berger, E. Toth, L. Aldoory, 2008 .

Public relations’ place in corporate social responsibility: Practitioners define their role

B. Reber, S. Kim, 2008 .

Tweeting as Health Communication: Health Organizations’ Use of Twitter for Health Promotion and Public Engagement

Hyojung Park, B. Reber, Myoung‐Gi Chon, 2016, Journal of health communication.

Assessing an organizational crisis at the construal level: how psychological distance impacts publics' crisis responses

B. Reber, Yan Jin, Sungsu Kim, 2020, Journal of Communication Management.

Examination of Media Channels and Types as Health Information Sources for Adolescents: Comparisons for Black/White, Male/Female, Urban/Rural

Hye-Jin Paek, Ruthann Weaver Lariscy, Bryan H. Reber, 2010 .

Corporate Reputation and the Practice of Corporate Governance

J. E. Pettigrew, B. Reber, 2013 .

Communication in service ecosystems through value propositions: dilemmas and future research avenues

K. Verleye, B. Reber, 2022, Journal of Service Management.

Gaining Influence in Public Relations: The Role of Resistance in Practice

Bruce K. Berger, B. Reber, 2005 .

Ethical challenges in an evolving digital communication era: coping resources and ethics trainings in corporate communications

B. Reber, Juan Meng, S. Kim, 2022, Corporate Communications: An International Journal.

Media-Source Preferences and Trust Building: How They Influence Relationship Management

B. Reber, M. Cacciatore, Juan Meng, 2015 .

Roles of interpersonal and media socialization agents in adolescent self-reported health literacy: a health socialization perspective.

H. Paek, R. Lariscy, B. Reber, 2011, Health education research.

Globalization effects or a growing cultural divide? a three-year comparative analysis of trust predictors in the US and China

B. Reber, M. Cacciatore, Juan Meng, 2018 .

Exploration of Health Concerns and the Role of Social Media Information among Rural and Urban Adolescents: A Preliminary Study

H. Paek, R. Lariscy, B. Reber, 2011 .

Using Public Relations to Promote Health: A Framing Analysis of Public Relations Strategies Among Health Associations

Hyojung Park, B. Reber, 2010, Journal of health communication.

Finding influence: examining the role of influence in public relations practice

Bruce K. Berger, B. Reber, 2006 .

The Lawyer-Public Relations Counselor Dynamic

G. Cameron, B. Reber, F. Cropp, 2000 .

How financial crisis history informs ethical corporate communication: Insights from corporate communication leaders

Lucinda L. Austin, B. Reber, Yan Jin, 2018, Public Relations Review.

What drives a tough call: Determining the importance of contingency factors and individual characteristics in communication executives’ stance decision-making through a conjoint analysis

Yan Jin, B. Reber, Xianyan Chen, 2022, Public Relations Review.

Measuring Contingencies: Using Scales to Measure Public Relations Practitioner Limits to Accommodation

G. Cameron, B. Reber, 2003 .

Getting past platitudes: Factors limiting accommodation in public relations

G. Cameron, B. Reber, F. Cropp, 2001 .

The Internet and Litigation Public Relations

B. Reber, K. Gower, Jennifer A. Robinson, 2006 .

Advancing Crisis Communication Effectiveness

B. Reber, Glen J. Nowak, Yan Jin, 2020 .

Political ideology, media-source preferences, and messaging strategies: A global perspective on trust building

B. Reber, M. Cacciatore, Juan Meng, 2016 .

Current Issues of Social Media and Crisis Communication

B. Reber, Itsaso Manias-Muñoz, 2022, Social Media and Crisis Communication.

How Public Relations Professionalism Influences Corporate Social Responsibility: A Survey of Practitioners

B. Reber, S. Kim, 2006 .

Building Business Relationships Online: Relationship Management in Business-to-Business E-Commerce

Scott B. Fosdick, B. Reber, 2005 .

A Benchmark for B2B Use of E-Commerce

Scott B. Fosdick, B. Reber, 2005 .

DESCRIPTORS *Advertising; Curriculum Development; Higher Education; Integrated Curriculum; *Public Relations; *Student Attitudes

B. Reber, 2001 .

Breaking the Sound of Silence: Explication in the Use of Strategic Silence in Crisis Communication

B. Reber, A. Pang, Youngji Seo, 2021, International Journal of Business Communication.

Public Relations Writing and Media Techniques

Dennis L. Wilcox, Bryan H. Reber, B. Reber, 1990 .

Dimensions of disclosures: Corporate social responsibility (CSR) reporting by media companies

B. Reber, Jiran Hou, 2011 .

Rectification Without Assuming Responsibility: Testing the Transgression Flowchart With the Vioxx Recall

Lynne M. Sallot, B. Reber, I. Vlad, 2006 .

How Activist Groups Use Websites in Media Relations: Evaluating Online Press Rooms

B. Reber, Jun Kyo Kim, 2006 .

Framing analysis of activist rhetoric: How the Sierra Club succeeds or fails at creating salient messages

Bruce K. Berger, B. Reber, 2005 .

Tracking public relations scholarship trends: Using semantic network analysis on PR Journals from 1975 to 2011

Myung-Il Choi, Bryan H. Reber, Soo-Yeon Kim, 2014 .

Unintended Effects of Risk Communication: Impacts of Message Fatigue, Risk Tolerance, and Trust in Public Health Information on Psychological Reactance

Hyoyeun Jun, B. Reber, Yan Jin, 2021, Journal of International Crisis and Risk Communication Research.

Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace

Bryan H. Reber, Mariko Morimoto, Mariko Morimoto, 2007 .

Avow or Avoid?

B. Reber, K. Gower, 2006 .

Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships ☆

Hyojung Park, B. Reber, 2008 .

Managing from the middle

Bruce K. Berger, B. Reber, Baiba Pētersone, 2010 .

Superhero, Instructor, Optimist: FEMA and the Frames of Disaster in Hurricanes Katrina and Rita

B. Reber, Frederick R. Blevens, V. Murphree, 2009 .

You Can't Homogenize Success in Communication Management: PR Leaders Take Diverse Paths to Top

Bruce K. Berger, B. Reber, William C. Heyman, 2007 .

Impossible Odds: Contributions of Legal Counsel and Public Relations Practitioners in a Hostile bid for Conrail Inc. by Norfolk Southern Corporation

G. Cameron, B. Reber, F. Cropp, 2003 .

Instructor’s Manual and Test Bank

Glen T. Cameron, Bryan H. Reber, J-H. Shin, 2010 .

The Organization-Public Relationship and Crisis Communication: The Effect of the Organization-Public Relationship on Publics' Perceptions of Crisis and Attitudes Toward the Organization

Hyojung Park, B. Reber, 2011 .

The state of crisis communication research and education through the lens of crisis scholars: An international Delphi study

B. Reber, Yan Jin, Itsaso Manias-Muñoz, 2019, Public Relations Review.

Mythic Battles: Examining the Lawyer-Public Relations Counselor Dynamic

G. Cameron, B. Reber, F. Cropp, 2001 .

Assessing Q-Assessor: A Validation Study of Computer-Based Q Sorts versus Paper Sorts

Bryan H. Reber, Stanley E. Kaufman, Frits Cropp, 2000, Operant Subjectivity.