Kristina Klein

Brand Positioning Based on Brand Image-Country Image Fit

Kristina Klein, Franziska Völckner, Hernán A. Bruno, 2019, Mark. Sci..

Promoting Use of Patient-Centered Health IT: Assessment and Ranking of Incentive Mechanisms

Ali Sunyaev, Tobias Dehling, Kristina Klein, 2018, HICSS.

Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]

Kristina Klein, René Eppmann, Magdalena Bekk, 2018, Journal of Interactive Marketing.

Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy

Kristina Klein, Franziska Völckner, F. Völckner, 2021, Human Resource Management Review.

Dual effect-based market segmentation and price optimization

Sven Theysohn, Martin Spann, Kristina Klein, 2013 .

Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products

Kristina Klein, Kristina Klein, V. Melnyk, 2016 .