Yinliang Tan

When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement

Subodha Kumar, Yinliang Tan, Lai Wei, 2020, Inf. Syst. Res..

The Demand Effects of Joint Product Advertising in Online Videos

Anuj Kumar, Yinliang Tan, Y. Tan, 2014, Manag. Sci..

Altruism or Shrewd Business? Implications of Technology Openness on Innovations and Competition

Geoffrey G. Parker, Yinliang Tan, Hongyan Xu, 2020, MIS Q..

The Agency Model for Digital Goods

Yinliang Tan, Janice E. Carrillo, Hsing Kenny Cheng, 2016, Decis. Sci..

The Multi-product Newsvendor Problem: Review, Extensions, and Directions for Future Research

Arda Yenipazarli, Asoo J. Vakharia, Yinliang Tan, 2012 .