Anders Parment

Generation Y vs. Baby Boomers: shopping behavior, buyer involvement and implications for retailing

Anders Parment, 2013 .

“If You've Seen One, You've Seen Them All!” Are Young Millennials the Same Worldwide?

Thomas J. Madden, Charles D. Schewe, Anders Parment, 2013 .

Distribution strategies for volume and premium brands in highly competitive consumer markets

Anders Parment, Anders Parment, 2008 .

Various-sized Municipalities Dealing with Growth Issues: Different Issues but the Same Solutions?

Anders Parment, Sara Brorström, 2016 .

Auto Brand: Building Successful Car Brands for the Future

Anders Parment, Anders Parment, 2014 .

Branding Various-Sized Destinations: A Study of Millennial Attitudes

Anders Parment, Sara Brorström, 2017 .