Pietro Zidda

发表

On the impact of loyalty cards on store loyalty: Does the customers’ satisfaction with the reward scheme matter?

Nathalie T. M. Demoulin, Pietro Zidda, 2008 .

Are loyalty program members really engaged? Measuring customer engagement with loyalty programs

V. Swaen, Pietro Zidda, V. Bruneau, 2018, Journal of Business Research.

“Couchsurfing has made me a better person and the world a better place”: the transformative power of collaborative tourism experiences

A. Decrop, Giacomo del Chiappa, Pietro Zidda, 2018 .

Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

Nathalie T. M. Demoulin, Pietro Zidda, Gwarlann Caffier de Kerviler, 2016 .

Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market

Nathalie T. M. Demoulin, Pietro Zidda, 2009 .

The formation of loyalty program image and its impact on retailer’s overall image

Pietro Zidda, V. Bruneau, 2012 .

Why do customer attitudes towards loyalty programs matter a lot

Pietro Zidda, V. Bruneau, 2014 .

Enhancing customer participation in loyalty programs

V. Swaen, Pietro Zidda, V. Bruneau, 2016 .

Channel Choice Behaviour for Different Usage Situations: The Case of the Wine Product Category

L. Lockshin, Pietro Zidda, 2008 .

Some personal views on the current state and the future of locational analysis

Jörg Fliege, Stefan Nickel, Gianpaolo Ghiani, 1998 .

Typology of vacation decision-making modes.

A. Decrop, Pietro Zidda, 2006 .

Behind the Australian wine industry's success: does environment matter?

Larry Lockshin, Pietro Zidda, L. Lockshin, 2007 .