K. Backhaus
发表
Joachim Büschken,
K. Backhaus,
J. Büschken,
1999
.
Michael Grafe,
Jörg Stöcklein,
Jürgen Gausemeier,
2014
.
Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations
Michael Steiner,
Andreas Eggert,
Nico Wiegand,
2015
.
Philipp Alexander Freund,
Maik Eisenbeiss,
Maik Eisenbeiss,
2012
.
K. Backhaus,
M. Steiner,
Nico Wiegand,
2015
.
J. Becker,
S. Klein,
H. Kuchen,
2004
.
K. Backhaus,
Kai Lügger,
Matthias Koch,
2011
.
K. Backhaus,
Ingmar Geiger,
Kai Lügger,
2015
.
R. Wilken,
K. Backhaus,
Ole Bröker,
2011
.
Andreas Eggert,
Wolfgang Ulaga,
K. Backhaus,
2016
.
R. Wilken,
K. Backhaus,
Ingmar Geiger,
2015
.
K. Backhaus,
K. Muehlfeld,
Diana Okoye,
2002
.
K. Backhaus,
M. Steiner,
Kai Lügger,
2011
.
Matthias Bauer,
K. Backhaus,
Klaus Backhaus,
2001
.
G. Hertel,
R. Trötschel,
J. Hüffmeier,
2019
.
K. Backhaus,
Nico Wiegand,
Philipp Hupka,
2016
.
Jörg Becker,
Daniel Beverungen,
Oliver Müller,
2010,
ECIS.
K. Backhaus,
Bastian Mell,
Tatjana Sabel,
2002,
Fundamentals of Business Marketing Education.
K. Backhaus,
U. König,
2018,
Collaboration in the Digital Age.
K. Backhaus,
Margit Meyer,
1990
.
Gottfried Vossen,
Jörg Becker,
Herbert Kuchen,
2005
.
Jörg Becker,
Michael Steiner,
Ralf Knackstedt,
2010,
Electron. Mark..
K. Backhaus,
Bernd Günter,
1976
.
K. Backhaus,
Jenny van Doorn,
K. Mühlfeld,
2001,
Journal of Advertising Research.
K. Backhaus,
K. U. F. Schlöder,
1999
.
K. Backhaus,
Ingmar Geiger,
Kai Lügger,
2014,
Journal of Business Economics.
K. Backhaus,
Margit Meyer,
A. Stockert,
1985
.
Wayne D. Hoyer,
Maik Eisenbeiss,
K. Backhaus,
2014
.
R. Wilken,
K. Backhaus,
Klaus Backhaus,
2007
.
K. Backhaus,
K. Muehlfeld,
2003
.
K. Backhaus,
Franz-Karl Koch,
1985
.
K. Backhaus,
1999
.
Klaus Backhaus,
Holger Werthschulte,
K. Backhaus,
2006
.
R. Wilken,
K. Backhaus,
Jenny van Doorn,
2008
.
G. Hertel,
J. Hüffmeier,
K. Backhaus,
2014
.
Klaus Backhaus,
J Büschken,
K. Backhaus,
1996
.
K. Backhaus,
Matthias Koch,
Susanne Stingel,
2011
.
K. Backhaus,
K. Muehlfeld,
2005
.
Comparing the incomparable: Lessons to be learned from models evaluating the feasibility of Desertec
Klaus Backhaus,
Philipp Gausling,
Luise Hildebrand,
2015
.
Andreas Eggert,
Wolfgang Ulaga,
K. Backhaus,
2014,
Journal of the Academy of Marketing Science.
G. Hertel,
J. Hüffmeier,
K. Backhaus,
2013,
The Journal of applied psychology.
Christian Schmitz,
Markus Cornelißen,
Christian Schmitz,
2009
.
K. Backhaus,
Ingmar Geiger,
H. Neun,
2012
.
K. Backhaus,
2015
.
S. Gensler,
K. Backhaus,
Rolf Weiber,
2021
.
Christina Sichtmann,
R. Wilken,
K. Backhaus,
2005
.
K. Backhaus,
K. Muehlfeld,
Diana Okoye,
2002
.
David T. Wilson,
K. Backhaus,
H. Mathews,
1977
.
S. Gensler,
K. Backhaus,
Rolf Weiber,
2021,
Multivariate Analysis.
K. Backhaus,
K. Backhaus,
van Jenny Doorn,
2007
.
J. Becker,
S. Klein,
H. Kuchen,
2004
.
R. Wilken,
K. Backhaus,
M. Voeth,
2005
.
S. Gensler,
K. Backhaus,
Rolf Weiber,
2021,
Multivariate Analysis.