R. Opoku

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The Moderating Influence of Competitive Intensity on the Relationship between CEOs' Regulatory Foci and SME Internationalization

Samuel Adomako, K. Frimpong, R. Opoku, 2017 .

What I say about myself: communication of brand personality by African countries.

L. Pitt, R. Abratt, S. Spyropoulou, 2007 .

Housing preferences and attribute importance among low-income consumers in Saudi Arabia

Alhassan G. Abdul-Muhmin, R. Opoku, 2010 .

The preference gap: Ghanaian consumers' attitudes toward local and imported products

R. Opoku, Patricia Akorli, 2009 .

Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

Magnus Hultman, R. Opoku, Esmail Saheli-Sangari, 2008 .

Young Saudi adults and peer group purchase influence: a preliminary investigation

R. Opoku, 2012 .

Gathering customer feedback online and Swedish SMEs

Robert A. Opoku, R. Opoku, 2006 .

Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?

Leyland Pitt, Robert A. Opoku, Russell Abratt, 2006 .

Online brand personalities: An exploratory analysis of selected African countries

Robert A. Opoku, Robert Hinson, R. Hinson, 2006 .

Driving forces of sustainability in the mining industry: Evidence from a developing country

R. Opoku, Samuel Famiyeh, A. Kwarteng, 2020 .

Towards a methodological design for evaluating online brand positioning

Robert A. Opoku, R. Opoku, 2006 .

Communication of brand personality by some top business schools online

R. Opoku, 2005 .

Customer feedback online : case studies of Swedish manufacturing SMEs

R. Opoku, Muhammad Naeem Khan, 2004 .

The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case

R. Abratt, R. Opoku, Nana Atuobi-Yiadom, 2009 .

Peer Group Influence and Products Purchase Decisions of Young Saudi Adult Males

Alhassan G. Abdul-Muhmin, R. Opoku, 2017 .

Communicating brand personality: are the web sites doing the talking for food SMEs?

Leyland Pitt, Robert A. Opoku, Russell Abratt, 2007 .

Perceived Regulatory Burden, Institutional Ties, Financial Resource Capability and Corporate Social Performance in a Sub-Saharan African Economy

Samuel Adomako, A. Danso, R. Opoku, 2016 .

Entrepreneurs' improvisational behavior and new venture performance: Firm-level and institutional contingencies

Samuel Adomako, K. Frimpong, R. Opoku, 2018 .

Online Communication of Brand Personality

A. Caruana, P. Berthon, L. Pitt, 2009 .

Foreign market knowledge, entry mode choice and SME international performance in an emerging market

J. Amankwah‐Amoah, Samuel Adomako, Nadia Zahoor, 2022, Journal of International Management.

Internet Usage in Supply Chain Management, and its Impact on Overall Efficiency: A Swedish SME Perspective

Marie-Louise Jung, Esmail Salehi-Sangari, Magnus Hultman, 2015 .

Justifying your price online an investigation of academic associations' online communication of membership benefits

Marie-Louise Jung, Esmail Salehi-Sangari, Magnus Hultman, 2007 .

Determinants of Passenger Transport Choices in Ghana: Evidence from Household Data

R. Opoku, C. Sekyere, F. Davis, 2020 .

Realizing the dream of owning a home: A preliminary study of house purchase financing options for low-income Saudis

Alhassan G. Abdul-Muhmin, R. Opoku, 2013 .

Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction

Samuel Adomako, R. Opoku, M. Tran, 2023, Industrial Marketing Management.

Examining the motivational factors behind charitable giving among young people in a prominent Islamic country

R. Opoku, 2013 .

Towards a framework of web performance evaluation : a literature review and measurement classification

Robert A. Opoku, Magnus Hultman, Magnus Hultman, 2007 .

Mapping Destination Personality in Cyberspace: An Evaluation of Country Web Sites Using Correspondence Analysis

Robert A. Opoku, R. Opoku, 2009 .

Strategic Decision Speed and International Performance: The Roles of Competitive Intensity, Resource Flexibility, and Structural Organicity

J. Amankwah‐Amoah, Samuel Adomako, K. Frimpong, 2021, Management International Review.

Positioning in cyberspace: Evaluating bestselling authors' online communicated brand personalities using computer- aided content analysis

Leyland Pitt, Robert A. Opoku, Russell Abratt, 2007 .

Attitudes towards mobile phone usage in public places among young Saudi adults

Robert A. Opoku, R. Opoku, 2017, Int. J. Mob. Commun..

Branding the hotel industry: The effect of step-up versus step-down brand extensions

Pejvak Oghazi, Magnus Hultman, R. Opoku, 2020, Journal of Business Research.

Employee perceptions of market orientation in the banking industry: A case from a developing country

R. Opoku, V. Essien, 2011 .

Chief executive officers' dispositional optimism, host country's rule of law, and foreign market equity mode choice of Ghanaian small and medium‐sized enterprises

Samuel Adomako, K. Frimpong, R. Opoku, 2019, Thunderbird International Business Review.

Preliminary Insights into M-commerce Adoption in Ghana

Robert A. Opoku, Robert Hinson, R. Hinson, 2007 .

Using brand personality to assess whether biotechnology firms are saying the right things to their network

Colin Campbell, Jean-Paul Berthon, C. Campbell, 2008 .

Environmental considerations in the purchase decisions of Ghanaian consumers

R. Opoku, Samuel Famiyeh, A. Kwarteng, 2018, Social Responsibility Journal.

Private label competition: the perspective of Swedish branded goods manufacturers

Esmail Salehi-Sangari, Pejvak Oghazi, Magnus Hultman, 2008 .

Customers' perceived priority areas and overall attitudes toward Saudi retail banks that pursue corporate social responsibility

R. Opoku, 2015 .

Applying the Animosity Model in Foreign Product Purchases: Evidence from an Emerging Nation

M. S. Sohail, R. Opoku, Robert A. Opoku, 2016 .

Brand Management and Strategic Performance

L. Pitt, D. Nel, R. Opoku, 2007 .

Electronic supply chain management applications by Swedish SMEs

Hooshang M. Beheshti, Robert A. Opoku, Magnus Hultman, 2007, Enterp. Inf. Syst..

Stakeholder management online: an empirical analysis of US and Swedish political party web sites

Robert A. Opoku, Edem B. Williams, R. Opoku, 2010, J. Inf. Commun. Ethics Soc..