Olimpia C Racela

Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization

Olimpia C. Racela, Amonrat Thoumrungroje, Olimpia C Racela, 2020, Journal of Global Marketing.

Viable strategy configurations and new product development capability and performance

Olimpia C. Racela, Olimpia C Racela, 2015 .

The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance

Olimpia C. Racela, Amonrat Thoumrungroje, Olimpia C Racela, 2013 .

Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response

Olimpia C. Racela, Pattana Boonchoo, Aurathai Lertwannawit, 2020 .

Unveiling Internationalization Decision-Making of Burmese Managers: A Strategic Cognition Perspective

Olimpia C. Racela, Amonrat Thoumrungroje, Olimpia C Racela, 2020 .

Export Market Orientation, Interfirm Communication, Interfirm Cooperation and Export Performance

Olimpia C. Racela, Amonrat Thoumrungroje, Olimpia C Racela, 2014 .