S. Hassan

发表

A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance

Hamed M. Shamma, S. Hassan, 2008 .

Determinants of Market Competitiveness in an Environmentally Sustainable Tourism Industry

S. Hassan, 2000 .

Social media continuation intention: a contrarian analysis

S. Hassan, Rania Hussein, David Ashley, 2020 .

Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion

A. Tolba, S. Hassan, Maha Mourad, 2010 .

Linking global market segmentation decisions with strategic positioning options

Stephen H. Craft, S. Hassan, 2005 .

Linking customer‐based brand equity with brand market performance: a managerial approach

Salah S. Hassan, A. Tolba, S. Hassan, 2009 .

Understanding the new bases for global market segmentation

Wael Kortam, Salah S. Hassan, Stephen H. Craft, 2003 .

Leaders Bridge the Innovation Gap ? Advancing a New Adopter Category

S. Hassan, 2015 .

Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance

Stephen H. Craft, S. Hassan, 2015 .

An Eclectic Perspective to Model Adoption of Technological Innovations

S. Hassan, S. Scott, 2015 .

An Examination Of Global Market Segmentation Bases And Strategic Positioning Decisions

Stephen H. Craft, S. Hassan, 2011 .

Strategic Competitiveness in the Globalizing Consumer Markets

S. Hassan, 1991 .

Marketing management in an islamic banking environment: in search of an innovative marketing concept

S. Hassan, Dale N. Shook, 1988 .

Nation branding: the strategic imperative for sustainable market competitiveness

A. Mahrous, S. Hassan, 2019, Journal of Humanities and Applied Social Sciences.

Customer and non‐customer perspectives for examining corporate reputation

Hamed M. Shamma, Salah S. Hassan, S. Hassan, 2009 .

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

Salah S. Hassan, A. Mahrous, S. Hassan, 2017 .

Examining world market segmentation and brand positioning strategies

Salah S. Hassan, Stephen H. Craft, S. Hassan, 2012 .

Globalization of Consumer Markets: Structures and Strategies

Erdener Kaynak, Salah S. Hassan, E. Kaynak, 1994 .

Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity

S. Hassan, Rania Hussein, 2018 .

Nation branding effects on retrospective global evaluation of past travel experiences

S. Hassan, Milena S. Nikolova, 2013 .

The mystique of macro‐boycotting behaviour: a conceptual framework

I. Abosag, Sally Mckechnie, S. Hassan, 2013 .

Identification of Global Consumer Segments

Salah S. Hassan, S. Hassan, L. Katsanis, 1991 .

Customer engagement on social media: how to enhance continuation of use

Rania Hussein, Salah Hassan, S. Hassan, 2017, Online Inf. Rev..

Retaining the allure of luxury brands during an economic downturn: Can brand globalness influence consumer perception?

P. Duverger, S. Hassan, Melika Husić-Mehmedović, 2015 .

Customer‐driven benchmarking: A strategic approach toward a sustainable marketing performance

Hamed M. Shamma, Salah S. Hassan, S. Hassan, 2013 .

Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”

W. Kortam, S. Hassan, E. A. Aish, 2008 .

Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement

Hamed M. Shamma, S. Hassan, 2011 .

A Comprehensive Approach To Brand Equity: Integrating Product And Corporate Brand Equity into Total Brand Equity Measurement

Hamed M. Shamma, S. Hassan, 2015 .

Global Exposure in Leading MBA Programs

S. Hassan, R. Dyer, Marilyn Liebrenz-Himes, 2009 .