Natalia Rubio

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Information Technology Use and Firm's Perceived Performance in Supply Chain Management

Sara Campo, Natalia Rubio, M. Yagüe, 2010 .

Shintaro Okazaki, Sara Campo, Natalia Rubio, 2014 .

Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity

Natalia Rubio, Nieves Villaseñor, MªJesús Yagüe, 2020, Frontiers in Psychology.

Engagement in a Third-Party-Managed Virtual Community and Its Effect on Customer Identification

Natalia Rubio, M. Yagüe, Nieves Villaseñor, 2019, Advances in Marketing, Customer Relationship Management, and E-Services.

The online destination brand experience: Development of a sensorial-cognitive-conative model

Natalia Rubio, Jano Jiménez Barreto, Sara Campo Martínez, 2019, International Journal of Tourism Research.

Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination

Sara Campo, S. Molinillo, Natalia Rubio, 2020 .

Sustainable Co-Creation Behavior in a Virtual Community: Antecedents and Moderating Effect of Participant’s Perception of Own Expertise

Natalia Rubio, Nieves Villaseñor, MªJesús Yagüe, 2020, Sustainability.

Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms

Sara Campo, Natalia Rubio, Jano Jiménez-Barreto, 2020 .

Shelf management of store brands: analysis of manufacturers' perceptions

Natalia Rubio, M. Gómez, 2008 .

Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits

C. Ruiz-Mafé, Natalia Rubio, Estefania Ballester, 2022, International Journal of Contemporary Hospitality Management.

Engaging consumers through firm-generated content on InstagramEngagement del consumidor a través del contenido generado por las empresas en instagram企业如何通过在instagram上发布内容来吸引消费者

Natalia Rubio, C. Ruiz, E. Ballester, 2021, Spanish Journal of Marketing - ESIC.

Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency

Natalia Rubio, M. Yagüe, Nieves Villaseñor, 2019, Journal of Consumer Marketing.

Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

Natalia Rubio, M. Yagüe, Nieves Villaseñor, 2017 .

Perceived value of retail service and loyalty to the commercial chain: the role of propensity to buy store brands

Natalia Rubio, M. Yagüe, Nieves Villaseñor, 2013 .

Relationships of retail brand manufacturers with retailers

Natalia Rubio, J. Oubiña, María Jesús Yagüe, 2006 .

Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

Natalia Rubio, J. Oubiña, Nieves Villaseñor, 2014 .

Explanatory factors regarding manufacturer brand price consistency

Natalia Rubio, J. Oubiña, J. Méndez, 2006 .

Measuring customer experience in physical retail environments

Juan Carlos Bustamante, Natalia Rubio, J. Bustamante, 2017 .

Strategic management of store brands: an analysis from the manufacturer's perspective

Natalia Rubio, M. Yagüe, J. Oubiña, 2006 .

Service brand coolness in the construction of brand loyalty: A self-presentation theory approach

Jaime Romero, Natalia Rubio, Jano Jiménez-Barreto, 2022, Journal of Retailing and Consumer Services.

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, J. Oubiña, Nieves Villaseñor, 2015 .

“Find a flight for me, Oscar!” Motivational customer experiences with chatbots

S. Molinillo, Natalia Rubio, Jano Jiménez-Barreto, 2021, International Journal of Contemporary Hospitality Management.

Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach

Natalia Rubio, M. Gómez, 2010 .

The relative importance of brand‐packaging, price and taste in affecting brand preferences

Natalia Rubio, J. Oubiña, J. Méndez, 2011 .

Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market

Natalia Rubio, J. Oubiña, Natalia Rubio, 2008 .

Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market

Natalia Rubio, M. Yagüe, 2009 .

Price–Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands1

Natalia Rubio, J. Méndez, O. Medina, 2004 .

Value and store brand identification in food products

Natalia Rubio, J. Oubiña, Nieves Villaseñor, 2014 .

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

Natalia Rubio, M. Yagüe, Nieves Villaseñor, 2019, Journal of Product & Brand Management.

Effect of strategy, structure and performance variables on store brand market share

Natalia Rubio, M. Yagüe, J. Oubiña, 2007 .

Why people chitchat about ad campaigns

Shintaro Okazaki, Natalia Rubio, Sara Campo, 2014 .

Gossiping Behavior on Social Networking Sites: Does Gender Matter?

Shintaro Okazaki, Natalia Rubio, Sara Campo, 2014, Int. J. Hum. Comput. Interact..

Influence of Value Co-Creation on Virtual Community Brand Equity for Unichannel vs. Multichannel Users

Natalia Rubio, Nieves Villaseñor, MªJesús Yagüe, 2021, Sustainability.

The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands

Natalia Rubio, M. Yagüe, Nieves Villaseñor, 2016 .

Brand Equity of Store Brands and Its Effect on Customer Value: Spanish Consumer Goods Retail Sector

Natalia Rubio, M. Yagüe, Nieves Villaseñor, 2016 .

Understanding brand loyalty of the store brand’s customer base

Natalia Rubio, J. Oubiña, Mónica Gómez-Suárez, 2015 .

Value co-creation between consumers and distributors: the moderating effect of relationship characteristics

Natalia Rubio, M. Yagüe, Nieves Villaseñor, 2021 .

Customer Loyalty and Brand Management

Natalia Rubio, M. Yagüe, Jesús Yagüe, 2019 .

Exploring the dimensions of online destination brand experience: Spanish and North American tourists' perspectives

Sara Campo, Natalia Rubio, Erose Sthapit, 2019, Tourism Management Perspectives.

Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants' Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities

Natalia Rubio, María Jesús Yagüe, Nieves Villaseñor, 2019, Complex..

Analysis of Antecedents that Contribute to Try New Products in Retail Commerce

Natalia Rubio, N. V. Román, María Jesús YagüeGuillén, 2017 .

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

Natalia Rubio, Nieves Villaseñor, MªJesús Yagüe, 2018 .

Do Online Gossipers Promote Brands?

Shintaro Okazaki, Natalia Rubio, Sara Campo, 2013, Cyberpsychology Behav. Soc. Netw..