Gaetano Aiello

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A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Klaus-Peter Wiedmann, Nadine Hennigs, Raffaele Donvito, 2013 .

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Bruno Godey, D. Pederzoli, Gaetano Aiello, 2016 .

Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth

G. Viglia, Gaetano Aiello, Raffaele Donvito, 2020, Journal of Retailing.

Stakeholder engagement in green place branding: A focus on user-generated content

Gaetano Aiello, Diletta Acuti, Laura Grazzini, 2018, Corporate Social Responsibility and Environmental Management.

Luxury brand and country of origin effect: results of an international empirical study

Klaus-Peter Wiedmann, Bruno Godey, D. Pederzoli, 2010 .

Environmental practices in the wine industry: an overview of the Italian market

R. Bandinelli, Gaetano Aiello, Diletta Acuti, 2020 .

Branding in the time of virtual reality: Are virtual store brand perceptions real?

Gabriele Pizzi, Gaetano Aiello, Virginia Vannucci, 2020 .

Social media marketing efforts of luxury brands : In fl uence on brand equity and consumer behavior

Bruno Godey, D. Pederzoli, Gaetano Aiello, 2016 .

A Study on Measuring and Defining Customer Equity of Complex Shopping Malls

K. Kim, Gaetano Aiello, Raffaele Donvito, 2012 .

Products moving along channels, consumers cross channels

Gaetano Aiello, 2017 .

Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay. Consumers’ fairness and privacy perceptions with personalized pricing

Gabriele Pizzi, Gaetano Aiello, Yupal Shukla, 2022, Journal of Business Research.

The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores

B. Wagner, Gaetano Aiello, Raffaele Donvito, 2018 .

International retailing of ‘Made in Italy’ products: the results of an observational research study in French and UK markets

B. Wagner, Bruno Godey, D. Pederzoli, 2014 .

Modeling links between the decision-making process and luxury brand attachment: An international comparison

Barton A. Weitz, Hyunjoo Oh, Bruno Godey, 2013 .

Brand and country-of-origin effect on consumers' decision to purchase luxury products☆

Barton A. Weitz, Hyunjoo Oh, Bruno Godey, 2012 .

What is the Value of Luxury? A Cross‐Cultural Consumer Perspective

Klaus-Peter Wiedmann, Hyunjoo Oh, Nadine Hennigs, 2012 .

The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs

Gaetano Aiello, Raffaele Donvito, E. Petrucci, 2016 .

Luxury SMEs Networks

S. Ranfagni, Gaetano Aiello, Raffaele Donvito, 2013 .

An international perspectiveon luxury brand and country-of-origin effect

Barton A. Weitz, Klaus-Peter Wiedmann, Hyunjoo Oh, 2009 .

Creative networks in Florence and Paris: empirical results on project networks

S. Ranfagni, Gaetano Aiello, Raffaele Donvito, 2013 .

The Role of Integrated Communication Within Place Marketing: The Province of Florence Case

Gaetano Aiello, Raffaele Donvito, 2006 .

Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth

Gaetano Aiello, Diletta Acuti, Laura Grazzini, 2021, Journal of Cleaner Production.

Does personality congruence explain luxury brand attachment? The results of an international research study

Klaus-Peter Wiedmann, Hyunjoo Oh, Yuri Lee, 2020 .

Congruence between consumer, brand and store personality in luxury sector: the results of an international research

Klaus-Peter Wiedmann, Nadine Hennigs, Bruno Godey, 2013 .

An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom

B. Wagner, Bruno Godey, D. Pederzoli, 2015 .

Loss or gain? The role of message framing in hotel guests’ recycling behaviour

G. Viglia, Gaetano Aiello, Laura Grazzini, 2018, Journal of Sustainable Tourism.

WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions

Gabriele Pizzi, Gaetano Aiello, Virginia Vannucci, 2023, Journal of Retailing and Consumer Services.

QR Code and the Wine Sector: What Contents? An Exploratory Research Study on the Wine Industry

Romeo Bandinelli, Rinaldo Rinaldi, Raffaele Donvito, 2016 .

Network creativi, network innovativi e territorio

Gaetano Aiello, Raffaele Donvito, Laura Grazzini, 2012 .

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

H. Tikkanen, Sascha Raithel, Gaetano Aiello, 2014 .

Luxury brand strategies and customer experiences: Contributions to theory and practice

I. Phau, Gaetano Aiello, E. Ko, 2016 .

Country of Origin Effect: Looking Back and Moving Forward

I. Phau, Isaac Cheah, Gaetano Aiello, 2017 .

Luxury and Twitter: an issue of the right words

Gaetano Aiello, Raffaele Donvito, Laura Grazzini, 2019, Qualitative Market Research: An International Journal.