Andreas Krämer

发表

A Small Step from Price Competition to Price War: Understanding Causes, Effects and Possible Countermeasures

Andreas Krämer, M. Jung, Andreas Krämer, 2016 .

Technology and Disruption: How the New Customer Relationship Influences the Corporate Strategy

Andreas Krämer, Andreas Krämer, Thomas Tachilzik, 2017 .

Demystifying the "Sunk Cost Fallacy": When Considering Fixed Cost in Decision-Making is Reasonable

Andreas Krämer, 2017 .

Using Experimental Survey Designs to Support Pricing Decisions

Andreas Krämer, 2016 .

Are airline passengers ready for personalized dynamic pricing? A study of German consumers

Andreas Krämer, M. Friesen, Tom Shelton, 2017 .

How to Effectively and Efficiently Communicate Research Results? Experimental Study on the Influence of Interactivity and Presentation form on Knowledge Transfer and Cognitive Activity

Andreas Krämer, Sandra Böhrs, Susanne Ilemann, 2021, Journal of Education and Learning.

How Do Consumers Evaluate Explainer Videos? An Empirical Study on the Effectiveness and Efficiency of Different Explainer Video Formats

Andreas Krämer, Sandra Böhrs, Andreas Krämer, 2016 .

The Use of Explainer Videos as a Learning Tool: An Internal and External View

Andreas Krämer, Sandra Böhrs, Andreas Krämer, 2018 .

Experiences and Future Expectations towards Online Courses--An Empirical Study of the B2C-and B2B-Segments.

Andreas Krämer, Sandra Böhrs, Andreas Krämer, 2016 .

Pricing in a VUCA World: How to Optimize Prices, if the Economic, Social and Legal Framework Changes Rapidly

Andreas Krämer, Andreas Krämer, 2016 .

Measures to Understand and Control Customer Relationship and Loyalty

Andreas Krämer, Thomas Burgartz, 2016 .