P. H. Zinszer

The industrial purchase decision for professional services

James R. Stock, J. Stock, P. H. Zinszer, 1987 .

Segmenting logistical service offerings using the extended buygrid model

P. H. Zinszer, 1997 .

Customer service as an element of the marketing mix : the evaluation of a descriptive model of customer service /

P. H. Zinszer, 1976 .

Managing in uncertain economic times: The case for planning

B. J. L. Londe, P. H. Zinszer, 1975 .

Contemporary Issues in Marketing Channels

R. Lusch, P. H. Zinszer, 1979 .