R. Hofmann

发表

Strategic customer foresight: From research to strategic decision-making using the example of highly automated vehicles

Nicola Schweitzer, Nicola Schweitzer, R. Hofmann, 2019, Technological Forecasting and Social Change.

Visionary competence for long-term development of brands, products, and services: The trend receiver concept and its first applications at Audi

R. Hofmann, 2015 .