Amalesh Sharma

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Driving growth of Mwallets in emerging markets: a retailer’s perspective

V. Kumar, Nandini Nim, V. Kumar, 2018, Journal of the Academy of Marketing Science.

Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches

V. Kumar, Shaphali Gupta, Amalesh Sharma, 2017 .

Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Performance

Amalesh Sharma, 2017 .

Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

V. Kumar, Alok R. Saboo, Amalesh Sharma, 2018, Journal of Marketing.

Impact of buyer-supplier network complexity on firms’ greenhouse gas (GHG) emissions: An empirical investigation

Krishna Sundar Diatha, J. Jayaram, Amalesh Sharma, 2020, International Journal of Production Economics.

Take‐off of online marketing: casting the next generation strategies

Amalesh Sharma, 2011 .

What drives human resource acquisition and retention in social enterprises? An empirical investigation in the healthcare industry in an emerging market

Amalesh Sharma, Aditya Christopher Moses, A. C. Moses, 2020 .

Leveraging Distribution to Maximize Firm Performance in Emerging Markets

Vinay Kumar, Amalesh Sharma, Sarang Sunder, 2015 .

Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies

V. Kumar, Amalesh Sharma, Koray Cosguner, 2019, Journal of Marketing Research.

Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance

V. Kumar, Jun Yan, V. Kumar, 2019, Journal of International Business Studies.

Covid-19 and Domestic Violence: an Indirect Path to Social and Economic Crisis

Amalesh Sharma, S. B. Borah, 2020, Journal of Family Violence.

Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap

Alok R. Saboo, V. Kumar, A. Chakravarty, 2017 .

Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics

Amalesh Sharma, Aditya Christopher Moses, S. B. Borah, 2020, Journal of Business Research.

Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance: A trade-off story

Amalesh Sharma, S. Pathak, Anirban Adhikary, 2022, International Journal of Production Economics.

Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

Amalesh Sharma, Laxminarayana Yashaswy Akella, Sourav Bikash Borah, 2022, Journal of Business Research.

Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market

Amalesh Sharma, Koray Cosguner, Manoj Motiani, 2020 .

Covid-19 and Domestic Violence: an Indirect Path to Social and Economic Crisis

Amalesh Sharma, S. B. Borah, 2020, Journal of Family Violence.

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Anjala S. Krishen, Jochen Wirtz, R. Raman, 2022, Psychology & Marketing.

Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

Riddhi J. Shah, V. Kumar, Amalesh Sharma, 2013 .

Covid-19′s impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data

Amalesh Sharma, Anirban Adhikary, S. B. Borah, 2020, Journal of Business Research.

Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective

Amalesh Sharma, Anirban Adhikary, Aditya Christopher Moses, 2020 .

Thank you for not smoking – A multi-method investigation to understand the effect of anti-smoking warnings in television programs

Amalesh Sharma, Kapil Khandeparkar, Manoj Motiani, 2021 .

Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches

V. Kumar, Shaphali Gupta, Amalesh Sharma, 2017, Journal of the Academy of Marketing Science.

Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon?

Amalesh Sharma, Anirban Adhikary, S. B. Borah, 2022, Journal of International Business Studies.

Is it too complex? The curious case of supply network complexity and focal firm innovation

Amalesh Sharma, Amalesh Sharma, S. Pathak, 2020 .

Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance

Amalesh Sharma, Anirban Adhikary, Tanjum Haque, 2021, Review of Marketing Research.

Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance

V. Kumar, Amalesh Sharma, Anirban Adhikary, 2019, Journal of International Business Studies.

Leveraging service recovery strategies to reduce customer churn in an emerging market

Amalesh Sharma, Amalesh Sharma, Sourav Bikash Borah, 2020, Journal of the Academy of Marketing Science.

Leveraging service recovery strategies to reduce customer churn in an emerging market

Amalesh Sharma, Srinivas Prakhya, S. B. Borah, 2019, Journal of the Academy of Marketing Science.

Identifying the drivers of luxury brand sales in emerging markets: An exploratory study

Alok R. Saboo, Amalesh Sharma, S. B. Borah, 2020 .

A Global Perspective on the Marketing Mix across Time and Space

M. Dekimpe, Amalesh Sharma, Abhinav Uppal, 2021, International Journal of Research in Marketing.

Ritualization: A Strategic Tool to Position Brands in International Markets

V. Kumar, Amalesh Sharma, S. B. Borah, 2017 .

Driving growth of Mwallets in emerging markets: a retailer’s perspective

V. Kumar, Nandini Nim, Amalesh Sharma, 2018, Journal of the Academy of Marketing Science.

Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation

Laxminarayana Yashaswy Akella, V. Kumar, Amalesh Sharma, 2021 .

How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market

Krishna Sundar Diatha, Amalesh Sharma, Anirban Adhikary, 2021, Journal of the Academy of Marketing Science.

Attrition in SMEs: The Cause

Amalesh Sharma, Amalesh Sharma, Sourav Bikash Borah, 2011 .

Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation

Laxminarayana Yashaswy Akella, Amalesh Sharma, S. B. Borah, 2021, Journal of International Business Studies.

From silos to synergies: A systematic review of luxury in marketing research

Amalesh Sharma, Tanjum Haque, S. B. Borah, 2022, Journal of Business Research.

Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance

Amalesh Sharma, Anirban Adhikary, Tanjum Haque, 2024, Journal of the Academy of Marketing Science.