Geoff Simmons

发表

Branding strategies for high-technology products: The effects of consumer and product innovativeness

Richard R. Klink, M. Palmer, Yann Truong, 2017 .

Market Orientation's Boundary‐Spanning Role to Support Innovation in SMEs

M. Palmer, Geoff Simmons, Simone R. Didonet, 2016 .

Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies

Katy Mason, Mark Palmer, Geoff Simmons, 2014 .

Marketing to postmodern consumers: introducing the internet chameleon

Geoff Simmons, Geoff Simmons, 2008 .

An Exploration of Business Model Development in the Commercialization of Technology Innovations

Dirk Schneckenberg, M. Palmer, Yann Truong, 2014 .

An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology

P. Beynon-Davies, Paul Jones, D. Pickernell, 2014 .

The relationship between small business market orientation and environmental uncertainty

M. Palmer, Geoff Simmons, Simone R. Didonet, 2012 .

“i‐Branding”: developing the internet as a branding tool

Geoff Simmons, 2007 .

Managing i‐branding to create brand equity

Yann Truong, B. Thomas, Geoff Simmons, 2010 .

Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons, 2010 .

Institutional maintenance work and power preservation in business exchanges: Insights from industrial supplier workshops

M. Palmer, A. Fearne, Geoff Simmons, 2015 .

Determinants of internet adoption by SME agri‐food companies

Pauric McGowan, Gillian Armstrong, Mark Durkin, 2007 .

Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

M. Palmer, Geoff Simmons, 2010 .

Textbook (non-) adoption motives, legitimizing strategies and academic field configuration

M. Palmer, Matthew D. Hall, Geoff Simmons, 2013 .

Innovation and Pet Food SMEs in the United Kingdom

B. Thomas, Geoff Simmons, Christopher J. Miller, 2010 .

Marketing planning and digital customer loyalty data in small business

A. Fearne, Geoff Simmons, G. Armstrong, 2012 .

The crucial role of market intelligence in the development of small business marketing capabilities

Geoff Simmons, G. Carson, Christina O’Connor, 2020, Journal of Small Business and Enterprise Development.

The impact of the COVID‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data

Raymond R. Bond, M. Mulvenna, Geoff Simmons, 2022, Journal of Consumer Behaviour.

Growing Pains: New Zealand Qualitative Evidence on Hurdles to Exporting Growth

Geoff Simmons, 2002 .

E-Commerce and Small and Medium-Sized Enterprises in S.E.Wales

B. Thomas, Geoff Simmons, Christopher J. Miller, 2010 .

E-Fulfilment and Offshore Centres: Economic Policy Implications for Small Business

S. McCarthy, B. Thomas, Geoff Simmons, 2010 .

Developing the Internet as a Branding Tool: i-Branding Implications for Food Companies

Yann Truong, B. Thomas, Geoff Simmons, 2009 .

E-commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

Brychan Thomas, Geoff Simmons, B. Thomas, 2010 .

Teaching mindfulness online

Geoff Simmons, J. Redman, 2018 .

Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations☆

Yann Truong, Mark Palmer, Geoff Simmons, 2013 .

An exploration of small business Website optimization: Enablers, influencers and an assessment approach

Gillian Armstrong, Geoff Simmons, Mark Durkin, 2011 .

A Conceptualization of the Determinants of Small Business Website Adoption

Geoff Simmons, M. Durkin, Geoff Simmons, 2008 .

Reciprocal value propositions in practice: Constraints in digital markets☆

Yann Truong, Mark Palmer, Geoff Simmons, 2012 .

Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands

Yann Truong, P. Kitchen, R. McColl, 2008 .

Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance

A. Fearne, Geoff Simmons, S. Didonet, 2019, International Small Business Journal: Researching Entrepreneurship.

Opportunity and Innovation

B. Thomas, Geoff Simmons, Gary A. Packham, 2009 .

Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?

Christina Donnelly, Andrew Fearne, Geoff Simmons, 2015 .

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

M. Durkin, Geoff Simmons, 2023, Marketing Theory.

Integrating sustainable tourism and marketing management: can National Parks provide the framework for strategic change?

A. Gilmore, Geoff Simmons, 2007 .

On Becoming a Mediatizing Don and Claiming the New Spatial Boundaries of Academia

M. Palmer, Geoff Simmons, 2011 .

Brilliant mistake! Essays on incidents of management mistakes and mea culpa

M. Palmer, Geoff Simmons, R. Kervenoael, 2010 .

Climate cheats: How New Zealand is cheating on our climate change commitments, and what we can do to set it right

Geoff Simmons, P. R. Young, 2016 .

Uncovering the link between governance as an innovation process and socio-economic regime transition in cities

M. Palmer, Yann Truong, Geoff Simmons, 2018 .

Smartphone chronic gaming consumption and positive coping practice

M. Palmer, Geoff Simmons, Alexandre Schwob, 2017, Information Technology and People.

THE ROLE OF ACTION RESEARCH IN THE STUDY OF SMALL BUSINESS MARKETING AND RETAILER LOYALTY CARD DATA

Christina Donnelly, Andrew Fearne, Geoff Simmons, 2012 .