Birgitta Sandberg

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What makes it so difficult? A systematic review on barriers to radical innovation

Birgitta Sandberg, Leena Aarikka-Stenroos, Birgitta Sandberg, 2014 .

Networks for the commercialization of innovations: A review of how divergent network actors contribute

Birgitta Sandberg, Leena Aarikka-Stenroos, T. Lehtimäki, 2014 .

Birgitta Sandberg, 2007 .

Creating an international market for disruptive innovations

Birgitta Sandberg, S. Hansén, 2004 .

Creating the market for disruptive innovation: Market proactiveness at the launch stage

Birgitta Sandberg, 2002 .

From new-product development to commercialization through networks

Birgitta Sandberg, Leena Aarikka-Stenroos, Birgitta Sandberg, 2012 .

Intellectual property rights in innovation management research: A review

Birgitta Sandberg, Ulla-Maija Mylly, Birgitta Sandberg, 2012 .

Money for nothing? Risks in biopharmaceutical companies from the perspective of public financiers

Birgitta Sandberg, Laura Heinonen, 2008 .

“Man, this frustrates me”: change of consumer emotions in online discussions

Birgitta Sandberg, P. Haavisto, 2015 .

Applying network approach to commercialization of innovations: Case study on nets to create markets for innovations

Birgitta Sandberg, Leena Aarikka-Stenroos, 2009 .

Escaping into Sexual Play: A Consumer Experience Perspective

Birgitta Sandberg, Elina Järvinen, Juulia Räikkönen, 2020, Leisure Sciences.

The emotions of top managers and key persons in cross-border M&As: Evidence from a longitudinal case study

Birgitta Sandberg, N. Reynolds, Mélanie E. Hassett, 2018, International Business Review.

Consumer Learning Roadmap: New Buzzword or Necessary Tool?

Birgitta Sandberg, Seppo Hänninen, 2008 .

The interplay between customers’ incidental and integral affects in value experience

Birgitta Sandberg, Leila Hurmerinta, Henna M Leino, 2022, Marketing Theory.

Why Would You Run around Chasing a Ball? Embodied and Temporal Emotions during Leisure Time Physical Activity

T. Vasankari, Birgitta Sandberg, P. Tapio, 2022, Leisure Sciences.

Mismatch, Empowerment, Fatigue or Balance? Four scenarios of physical activity up to 2030 in Finland

T. Vasankari, Ira Ahokas, M. Aittasalo, 2022, Futures.

No place like home - Or is there? Extended transformational potential of nursing homes during vital conjunctures.

Birgitta Sandberg, Leila Hurmerinta, Henna M Leino, 2022, Journal of clinical nursing.

Balancing service inclusion for primary and secondary customers experiencing vulnerabilities

Birgitta Sandberg, Leila Hurmerinta, Henna M Leino, 2021, Journal of Services Marketing.

Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers

Birgitta Sandberg, Leila Hurmerinta, Henna M Leino, 2021, Journal of Service Research.

Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of?

Birgitta Sandberg, P. Zettinig, Leila Hurmerinta, 2013 .

From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying

Birgitta Sandberg, Elina Järvinen, Sam Piha, 2018, Journal of Marketing Management.

Operationalising brand heritage and cultural heritage

Ulla Hakala, Birgitta Sandberg, Sonja Lätti, 2011 .

Consumer learning roadmap: a necessary tool for new products

Birgitta Sandberg, Seppo Hanninen, Birgitta Sandberg, 2006, Int. J. Knowl. Learn..

Sadness bright as glass: the acceptance of emotionally sensitive radical innovation

Birgitta Sandberg, Leila Hurmerinta, 2015 .

Value Creation During Different Development Stages: What Changes When an Entrepreneurial Firm Transforms into a Multinational Corporation?

Birgitta Sandberg, P. Zettinig, Sascha Fuerst, 2017 .

Enthusiasm in the Development of Radical Innovations

Birgitta Sandberg, Birgitta Sandberg, 2007 .

Innovation Adoption of New E-Scooters Service in Finland

Birgitta Sandberg, 2020 .

J. Lyytimäki, Birgitta Sandberg, E. Lehtonen, 2023, Transportation Research Part F: Traffic Psychology and Behaviour.

How to manage open innovation projects? An integrative framework

Birgitta Sandberg, Laura Lappalainen, Majid Aleem, 2023, Project Leadership and Society.

Memorial playgrounds: Special ways of coping with extreme loss

Birgitta Sandberg, Leila Hurmerinta, Mira Menzfeld, 2022, Death studies.

Escapism or Integration? Family Constellations Reflecting on the Leisure-Time Physical Activity of Adults

T. Vasankari, J. Lyytimäki, Birgitta Sandberg, 2023, Leisure Sciences.