Felipe Thomaz

发表

How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance

Vanitha Swaminathan, Vikas Mittal, Christopher Groening, 2014 .

Using Social Media Monitoring Data to Forecast Online Word-of-Mouth Valence: A Network Autoregressive Approach

Andrew T. Stephen, Vanitha Swaminathan, Felipe Thomaz, 2015 .

Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing

J. Hulland, Elena Karahanna, Felipe Thomaz, 2019, Journal of the Academy of Marketing Science.

The Digital and Physical Footprint of Dark Net Markets

Felipe Thomaz, 2020, Journal of International Marketing.

The Buffering Effect of Brands for Companies Facing Legislative Homogenization: Evidence from the Introduction of Sarbanes-Oxley

J. Hulland, Felipe Thomaz, L. Bargeron, 2017 .

What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density

V. Swaminathan, Felipe Thomaz, 2015 .

The link between wildlife trade and the global donkey skin product network

D. Macdonald, Felipe Thomaz, E. Macdonald, 2022, Conservation Science and Practice.

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

A. Stephen, Felipe Thomaz, Rhonda Hadi, 2021, Journal of Marketing.

MARKETING STRATEGY BEYOND THE FIRM BOUNDARY: ESSAYS EXAMINING THE EFFECTS OF SOCIAL NETWORKS ON FIRM PERFORMANCE

Felipe Thomaz, 2014 .

How consumer digital signals are reshaping the customer journey

David A. Schweidel, B. Libai, J. Inman, 2022, Journal of the Academy of Marketing Science.

A SCENARIO OF THE CHANGING

Felipe Thomaz, A. Scenario, 2018 .

Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy

Felipe Thomaz, 2021 .