Trina Sego

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Strategic Use of Bundling for Reducing Consumers’ Perceived Risk Associated with the Purchase of New High-Tech Products

S. Sarin, Trina Sego, Nataporn Chanvarasuth, 2003 .

The role of identity in disposal

Barbara J. Phillips, Trina Sego, Trina Sego, 2011 .

From Scattershot to Strategy: Targeted Social Marketing Efforts through the Use of Secondary and Syndicated Research

Trina Sego, 1995 .

Uncovering the knowledge flows and intellectual structures of research in Technological Forecasting and Social Change: A journey through history

J. Merigó, S. Sarin, Alicia Mas-Tur, 2020 .

Executional Elements in Banner Advertising: A Cross-Cultural Comparison

Jee-young Lee, Trina Sego, 2012 .

Social and personal values in advertising: evidence from food advertising in South Korea

M. Fornerino, A. Jolibert, Trina Sego, 2020 .

Overcoming bias against funding of female-led entrepreneurial initiatives: the democratizing influence of online crowdlending platforms

Shivendu Pratap Singh, S. Sarin, Trina Sego, 2022, Service Business.

Co-citation, bibliographic coupling and leading authors, institutions and countries in the 50 years of Technological Forecasting and Social Change

J. Merigó, S. Sarin, Alicia Mas-Tur, 2021 .

Consumers' Ethical Judgments of Issue Advertising

Trina Sego, 2002 .

Bundling Strategy: How It Helps Lower Consumers’ Perceived Risk Associated with a New High-Tech Product Purchase

S. Sarin, Trina Sego, Nataporn Chanvarasuth, 2002 .

Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study

Shikhar Sarin, Ajay K. Kohli, Goutam N. Challagalla, 2010 .

The past two decades have witnessed an increasing focus on information technology in marketing and a concurrent explo- sion in organizational investment in sales force automation

Ajay K. Kohli, S. Sarin, G. Challagalla, 2010 .

Beyond the Four Ps: A Theoretical Explication and Research Agenda for Social Marketing.

Trina Sego, 1993 .

Direct and indirect use of country of origin cues for hybrid and non-hybrid products

Wei-Na Lee, TaiWoong Yun, Trina Sego, 2002 .

Disconnect in trade show staffing: A comparison of exhibitor emphasis and attendee preferences

S. Sarin, C. Haon, Trina Sego, 2020 .

Gift-Giving As a Metaphor For Understanding New Products That Delight

Trina Sego, J. Durgee, 2001 .

The Effects of Sex and Ethnicity on Evaluations of Advertising Job Candidates: Do Stereotypes Predict Discrimination?

Trina Sego, 1999 .

The Relationship between Mobile Retail Service Quality, Customer Satisfaction and Behavior Intentions

Trina Sego, Manling Meng, 2020 .