Liwu Hsu

发表

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns

S. Fournier, Shuba Srinivasan, Liwu Hsu, 2016 .

The role of social media and brand equity during a product recall crisis: A shareholder value perspective

Benjamin Lawrence, Liwu Hsu, 2016 .

Global Economy Dynamics?: Panel Data Approach to Spillover Effects

Liwu Hsu, Gregory Daco, F. Martinez, 2009 .

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns

S. Fournier, Shuba Srinivasan, Liwu Hsu, 2015, Journal of the Academy of Marketing Science.

Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR

Liwu Hsu, Cameron Duncan Nicol, Saim Kashmiri, 2017 .

Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR

Liwu Hsu, Cameron Duncan Nicol, Saim Kashmiri, 2016, Journal of the Academy of Marketing Science.

How Do Franchise Ownership Structure and Strategic Investment Emphasis Influence Stock Returns and Risks

P. Kaufmann, Shuba Srinivasan, Liwu Hsu, 2017 .

7 Branding and fi rm value

S. Fournier, Shuba Srinivasan, Liwu Hsu, 2012 .

Branding and Firm Value

S. Fournier, Shuba Srinivasan, Liwu Hsu, 2011 .

Return on Investments in Hotel Franchising: Understanding Moderating Effects of Franchisee Dependence

Jie J. Zhang, Benjamin Lawrence, Liwu Hsu, 2021 .

The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains

Jie J. Zhang, Benjamin Lawrence, Liwu Hsu, 2020 .

The Warm Glow of Restaurant Checkout Charity

H. Chun, Benjamin Lawrence, Liwu Hsu, 2017 .