Lucia Malär

Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality

Harley Krohmer, Bettina Nyffenegger, Lucia Malär, 2010 .

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Bianca Grohmann, Bianca Grohmann, 2013 .

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Wayne D. Hoyer, Harley Krohmer, Bettina Nyffenegger, 2011 .

Implementing an intended brand personality: a dyadic perspective

Wayne D. Hoyer, Harley Krohmer, Bettina Nyffenegger, 2012 .

Family Firm Brands, Perceptions of Doing Good, and Consumer Happiness

Nils D. Kraiczy, Lucia Malär, Andreas Hack, 2019 .

Implementing an intended brand personality: a dyadic perspective

Wayne D. Hoyer, Harley Krohmer, Bettina Nyffenegger, 2012 .

Managing Brand Personality: Antecedents and Consequences

Bettina Nyffenegger, Lucia Malär, 2010 .

Sponsorship Disclosure of Influencers – A Curse or a Blessing?

Lucia Malär, Andrea Giuffredi-Kähr, A. Petrova, 2022, Journal of Interactive Marketing.

The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer

Wayne D. Hoyer, Harley Krohmer, Lucia Malär, 2018, Journal of the Association for Consumer Research.