N. Bondesson

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An exploratory investigation of the elements of B2B brand image and its relationship to price premium

Niklas Bondesson, N. Bondesson, 2010 .

Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?

N. Bondesson, J. Anselmsson, Frans Melin, 2016 .

Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG

N. Bondesson, J. Anselmsson, 2015 .

Consumer advertising as a signal of employer attractiveness

Niklas Bondesson, Sara Rosengren, S. Rosengren, 2014 .

How organizational identification among retail employees is affected by advertising

S. Rosengren, N. Bondesson, 2017 .

Brand image and customers' willingness to pay a price premium for food brands

U. Johansson, N. Bondesson, J. Anselmsson, 2014 .

Understanding price premium for grocery products: a conceptual model of customer-based brand equity

U. Johansson, N. Bondesson, J. Anselmsson, 2007 .

Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research

N. Bondesson, 2007 .

Brand Image Antecedents of Loyalty and Price Premium in Business Markets

N. Bondesson, 2012 .

Understanding Employee Perceptions of Advertising Effectiveness

S. Rosengren, N. Bondesson, 2016 .