Meng Shen

Beyond the food label itself: How does color affect attention to information on food labels and preference for food attributes?

Zhifeng Gao, Meng Shen, Lijia Shi, 2018 .

Impact of Intra-respondent Variations in Attribute Attendance on Consumer Preference in Food Choice

Zhifeng Gao, Meng Shen, Xuqi Chen, 2017 .

ATTRIBUTE NON-ATTENDANCE IN FOOD CHOICE EXPERIMENTS UNDER VARYING INFORMATION LOAD

T. Schroeder, Zhifeng Gao, Meng Shen, 2014 .

Consumer preference and willingness to pay for tomato juice

C. Sims, Meng Shen, M. Marshall, 2018, International Food and Agribusiness Management Review.

Blue or Red? How Color Affects Consumer Information Processing in Food Choice

Zhifeng Gao, Meng Shen, 2016 .