Brandon M. Gustafson

Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance

Nadia Pomirleanu, Brandon M. Gustafson, Sheng Bi, 2020 .

A review of climate and culture research in selling and sales management

Nadia Pomirleanu, Brandon M. Gustafson, Babu John-Mariadoss, 2018 .

The social buyer: A framework for the dynamic role of social media in organizational buying

Nadia Pomirleanu, Jeannie L. Johnson, Brandon M. Gustafson, 2019 .

Organizational climate in B2B: A systematic literature review and future research directions

Janell D. Townsend, Nadia Pomirleanu, Brandon M. Gustafson, 2022, Industrial Marketing Management.

A discursive framework of B2B brand legitimacy

Nadia Pomirleanu, Brandon M. Gustafson, 2021 .

Consumer Values: A Hidden Motivator of Private Label Consumption

Brandon M. Gustafson, A. Nikolov, 2020 .

Research on sales and ethics: Mapping the past and charting the future

Nathaniel N. Hartmann, Johannes Habel, H. Wieland, 2023, Journal of the Academy of Marketing Science.

Not the way it used to be: B2B interactions in the era of ecosystems

Nadia Pomirleanu, Brandon M. Gustafson, Babu John-Mariadoss, 2023, Journal of Business & Industrial Marketing.