Sheng Bi

Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance

Nadia Pomirleanu, Brandon M. Gustafson, Sheng Bi, 2020 .

Meaning in Life, Powerlessness, and Nostalgia: Using Nostalgia to Mitigate the Effect of Powerlessness on the Search For Meaning in Life

Andrew W. Perkins, Huan Chen, Sheng Bi, 2017 .

The effect of start/end temporal landmarks on consumers' visual attention and judgments

Andrew W. Perkins, David Sprott, Sheng Bi, 2020 .

Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements

Andrew W. Perkins, Huan Chen, Sheng Bi, 2023, Journal of Advertising.

When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products

Sheng Bi, Jun Pang, Huan Chen, 2023, Journal of the Academy of Marketing Science.