Gregory Simmonds

Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour

Charles Spence, Gregory Simmonds, C. Spence, 2017 .

Establishing boundary conditions for multiple design elements congruent with taste expectations

C. Spence, Gregory Simmonds, P. Matthews, 2019, Food Quality and Preference.

‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation

Charles Spence, Andy T. Woods, Gregory Simmonds, 2018 .

Food Imagery and Transparency in Product Packaging

C. Spence, Gregory Simmonds, 2018, Multisensory Packaging.

Measuring young women’s self-efficacy for healthy eating: Initial development and validation of a new questionnaire

M. Barker, F. Bishop, Gregory Simmonds, 2016, Journal of health psychology.

‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation

Charles Spence, Andy T. Woods, Gregory Simmonds, 2019, Food Quality and Preference.

“Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation

Charles Spence, Gregory Simmonds, Andy T Woods, 2018, Foods.

AN EXAMINATION OF ENVIRONMENTAL PRACTICES USED IN COMMERCIAL SEA KAYAKING IN BRITISH COLUMBIA

Gregory Simmonds, 2012 .