D. B. Lucas

发表

Advertising Psychology and Research

W. Wulfeck, S. Britt, D. B. Lucas, 1951 .

Measuring advertising effectiveness.

Darrell Blaine Lucas, Steuart Henderson Britt, S. Britt, 1963 .

Advertising psychology and research: An introductory book.

S. Britt, D. B. Lucas, 1950 .

A Controlled Recognition Technique for Measuring Magazine Advertising Audiences

D. B. Lucas, 1942 .

What Big Agency Men Think of Copy Testing Methods

A. Greenberg, D. B. Lucas, Lee H. Adler, 1965 .

Appeals in advertising.

D. B. Lucas, C. Benson, 1930 .

The relative values of positive and negative advertising appeals as measured by coupons returned.

D. B. Lucas, C. Benson, 1929 .

The ABCs of ARF'S Farm

D. B. Lucas, Darrell B. Lucas, 1960 .