Bo Rundh

发表

To trust or not to trust? Formal contracts and the building of long‐term relationships

Carolina Camén, Bo Rundh, Patrik Gottfridsson, 2011 .

The multi‐faceted dimension of packaging: Marketing logistic or marketing tool?

Bo Rundh, Bo Rundh, 2005 .

Packaging design: creating competitive advantage with product packaging

Bo Rundh, Bo Rundh, 2009 .

International market development: new patterns in SMEs international market behaviour?

Bo Rundh, 2001 .

Linking packaging to marketing: how packaging is influencing the marketing strategy

Bo Rundh, 2013 .

International expansion or stagnation: market development for mature products

Bo Rundh, 2022, Asia-Pacific Journal of Business Administration.

Opening the business network : reconsider, reinvent, renew.

Bo Rundh, 2006 .

Development of customer value in a supply chain : managerial thinking about strategic marketing

Bo Rundh, 2011 .

Radio frequency identification (RFID): Invaluable technology or a new obstacle in the marketing process?

Bo Rundh, Bo Rundh, 2008 .

International marketing behaviour amongst exporting firms

Bo Rundh, Bo Rundh, 2007 .

Strategic Resources in the Business Network : Reshaping Strategic Thinking in the Paper Supply Chain

Bo Rundh, 2004 .

Contracts as cornerstones in relationship building

C. Camén, P. Gottfridsson, Bo Rundh, 2012 .

Rethinking the international marketing strategy: new dimensions in a competitive market

Bo Rundh, 2003 .

Creating New Market Space Business Development and Relationship Building in N ew Ventures

Bo Rundh, 2008 .

Linking flexibility and entrepreneurship to the performances of SMEs in export markets

Bo Rundh, 2011 .

The role of packaging within marketing and value creation

Bo Rundh, Bo Rundh, 2016 .

International market development: The small and medium sized firm’s opportunity or dilemma

Bo Rundh, 2015 .

Delivering Sport Events - The Arena Concept in sports from a Network Perspective

P. Gottfridsson, Bo Rundh, 2015 .