A. Kendrick

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The Influence of a Research Experiences for Undergraduates Program on Student Perceptions and Desire to Attend Graduate School

Paul S. Krueger, Alice Kendrick, David A. Willis, 2013 .

The Math Problem

Jami A. Fullerton, A. Kendrick, 2013 .

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

A. Kendrick, 1998 .

Strategic Uses of Mediated Public Diplomacy

Jami A. Fullerton, A. Kendrick, 2013 .

Would I go? US citizens react to a Cuban tourism campaign

Sheri J. Broyles, Jami A. Fullerton, A. Kendrick, 2015 .

Dimensions of News Media Literacy Among U.S. Advertising Students

Jami A. Fullerton, A. Kendrick, 2019, Journal of Advertising Education.

Advertising as Public Diplomacy: Attitude Change among International Audiences

Jami A. Fullerton, A. Kendrick, 2004, Journal of Advertising Research.

Mentors and Minority Advertising Students: A Survey of the 2017 Most Promising Multicultural Student Class

Jami A. Fullerton, A. Kendrick, 2017 .

Texas pediatric dentists' attitudes toward practice issues and the role of the component society.

A. Kendrick, N. Seale, A. McWhorter, 1996, Pediatric dentistry.

Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test

Jami A. Fullerton, A. Kendrick, 2019, Journal of Marketing Communications.

Factors Contributing to Anti-Americanism Among People Abroad: A Retrospective View from the Frontlines of U.S. Public Diplomacy

Jami A. Fullerton, A. Kendrick, K. Fitzpatrick, 2011 .

A survey of pediatric dentists' management of dental caries in children three years of age or younger.

A. Kendrick, N. S. Seale, 2001, Pediatric dentistry.

Profiles of Advertising Students: Are “Creatives” Different From the Rest?

Jami A. Fullerton, A. Kendrick, 2017 .

Advertising Student Career Preferences: A National Survey

Jami A. Fullerton, A. Kendrick, Connie Frazier, 2009 .

Content and Strategy in the Entry-Level Advertising Portfolio

A. Kendrick, S. Broyles, D. Slayden, 1998 .

Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective

Kartik Pashupati, Alice Kendrick, K. Pashupati, 2008 .

Would I go? US citizens react to a Cuban tourism campaign

Sheri J. Broyles, Jami A. Fullerton, A. Kendrick, 2015, Place Branding and Public Diplomacy.

Brand Borat? Americans' reaction to a Kazakhstani place branding campaign

Jami A. Fullerton, A. Kendrick, C. Wallis, 2008 .

Attitude change among U.S. adults after the Castro-Obama announcement: the role of soft power in agenda setting

Jami A. Fullerton, A. Kendrick, S. Broyles, 2017, Palgrave Communications.

Real Worlds and Ivory Towers: A Survey of Top Creative Directors

Sheri J. Broyles, A. Kendrick, S. Broyles, 1996 .

Country reputation as a moderator of tourism advertising effectiveness

Jami A. Fullerton, A. Kendrick, 2017 .

Australia tourism advertising: A test of the bleed-over effect among US travelers

Jami A. Fullerton, A. Kendrick, 2011 .

Australian student reactions to US tourism advertising: A test of advertising as public diplomacy

Gayle Kerr, Jami A. Fullerton, A. Kendrick, 2009 .

Successful Advertising Research Methods

J. B. Haskins, Jack B. Haskins, Alice Kendrick, 1992 .

Attitudes towards American brands and Brand America

Gayle Kerr, Jami A. Fullerton, A. Kendrick, 2007 .

U.S.-Produced Entertainment Media and Attitude Toward Americans

Jami A. Fullerton, A. Kendrick, Matthew Hamilton, 2007 .

Power and responsibility: Advertising self‐regulation and consumer protection in a digital world

David S. Waller, Gayle Kerr, K. Mortimer, 2020, Journal of Consumer Affairs.

An Analysis of Career Aspirations of 1,200 U.S. Advertising Students

Jami A. Fullerton, A. Kendrick, Connie Frazier, 2006 .

Challenging, Fun and Pays Well: Top Advertising Students Describe their Ideal Jobs

Jami A. Fullerton, A. Kendrick, 2003 .

Employment Preferences of Students in the 2001 AAF National Student Advertising Competition

Jami A. Fullerton, A. Kendrick, 2002 .

A Comparison of Advertising and Public Relations Students on Ethics: Attitudes and Predicted Behavior

Jami A. Fullerton, A. Kendrick, L. McKinnon, 2019, Southwestern Mass Communication Journal.

Advertising Ethics

Jami A. Fullerton, A. Kendrick, L. McKinnon, 2013 .

Advertising Student Interns: Career Preferences and Ethical Issues

Jami A. Fullerton, A. Kendrick, Mallorie Rodak, 2010 .

Social Responsibility in Advertising

Jami A. Fullerton, A. Kendrick, Yeo Jung Kim, 2013 .

Diplomatic relations and tourism advertising effectiveness: U.S. travel interest to Cuba

Sheri J. Broyles, Jami A. Fullerton, A. Kendrick, 2019 .

Perceptions of gun violence in the US as a moderator of international tourism advertising effectiveness

Jami A. Fullerton, A. Kendrick, 2015 .

Perceptions of gun violence in the US as a moderator of international tourism advertising effectiveness

Jami A. Fullerton, A. Kendrick, 2014, Place Branding and Public Diplomacy.

Perceptions of Work/Life Balance Among U.S. Advertising Students: A Study of Gender Differences

Jami A. Fullerton, A. Kendrick, 2014 .

Portrayal of Men and Women in U.S. Spanish-Language Television Commercials

Jami A. Fullerton, A. Kendrick, 2000 .

A Nationwide Survey of Advertising Students' Attitudes about Advertising

Jami A. Fullerton, A. Kendrick, Connie Frazier, 2008 .

International attitudes toward America

Jami A. Fullerton, A. Kendrick, Olga Randolph, 2010 .