Nicholas Ind

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The co-creation continuum: from tactical market research tool to strategic collaborative innovation method

Oriol Iglesias, Stefan Markovic, Nicholas Ind, 2017 .

Building Brands Together: Emergence and Outcomes of Co-Creation

M. Schultz, Oriol Iglesias, Nicholas Ind, 2013 .

The meanings of co‐creation

Nicholas Ind, N. Coates, 2013 .

Inside out: How employees build value

Nicholas Ind, 2003 .

The organic view of the brand: A brand value co-creation model

Oriol Iglesias, Nicholas Ind, Manuel Alfaro, 2013 .

Living the Brand

Nicholas Ind, Nicholas Ind, 2001 .

Inspiration : capturing the creative potential of your organisation

Nicholas Ind, Cameron Watt, 2004 .

Editorial: A new source of inspiration

Nicholas Ind, 2003 .

Branding Governance: A Participatory Approach to the Brand Building Process

Rune Bjerke, Nicholas Ind, Nicholas Ind, 2007 .

The influence of aesthetic investments on employees

Nicholas Ind, Rune Bjerke, 2015 .

Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management

Oriol Iglesias, Nicholas Ind, 2020, Journal of Brand Management.

Co-creation: Building brands together

Nicholas Ind, 2018 .

Inspiration and Creativity

Nicholas Ind, Cameron Watt, 2004 .

An integrated approach to corporate branding

Nicholas Ind, 1998 .

The Company and the Product: The Relevance of Corporate Associations

Nicholas Ind, 1998 .

Analysing the Corporate Brand

Nicholas Ind, 1997 .

How to build a conscientious corporate brand together with business partners: A case study of Unilever

Oriol Iglesias, Stefan Markovic, Michela Mingione, 2023, Industrial Marketing Management.

Employees and Communication

Nicholas Ind, 1997 .

Beyond Place Branding

Nicholas Ind, E. Holm, 2013 .

Sociopolitical activist brands

Eric B. Kennedy, Francisco Guzmán, Nicholas Ind, 2021 .

Corporate brand identity co-creation in business-to-business contexts

Oriol Iglesias, Stefan Markovic, Nicholas Ind, 2020, Industrial Marketing Management.

The gift of co-creation: what motivates customers to participate

Nicholas Ind, N. Coates, Katrina Lerman, 2020, Journal of Brand Management.

The gift of co-creation: what motivates customers to participate

Nicholas Ind, N. Coates, Katrina Lerman, 2019, Journal of Brand Management.

Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values

Eric B. Kennedy, Nicholas Ind, Francisco Guzmán, 2021, Journal of Brand Management.

Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values

Eric B. Kennedy, Nicholas Ind, Francisco Guzmán, 2021, Journal of Brand Management.

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

Nicholas Ind, Nicholas Ind, 2001 .

The impact of aesthetics on employee satisfaction and motivation

Rune Bjerke, Nicholas Ind, Nicholas Ind, 2007 .

Brands and breakthroughs: How brands help focus creative decision making

Cameron Watt, Nicholas Ind, Nicholas Ind, 2006 .

The corporate image : strategies for effective identity programmes

Nicholas Ind, 1992 .

How participation is changing the practice of managing brands

Nicholas Ind, 2014 .

The Global Brand

Nicholas Ind, 1997 .

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Nicholas Ind, Nicholas Ind, 2005 .

History matters: The role of history in corporate brand strategy

M. Schultz, Oriol Iglesias, Nicholas Ind, 2020, Business Horizons.

The organic view of the brand: A brand value co-creation model

Oriol Iglesias, Nicholas Ind, Manuel Alfaro, 2013, Journal of Brand Management.

The Corporate Brand

Nicholas Ind, 1997 .

The Corporate Image

Nicholas Ind, Nicholas Ind, 1990 .

Conscientious business-to-business organizations: Status quo and future research agenda

Oriol Iglesias, Stefan Markovic, Nicholas Ind, 2023, Industrial Marketing Management.

Conscientious Brands Editorial

Nicholas Ind, I. Ryder, 2011 .

The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity

Rune Bjerke, Nicholas Ind, Nicholas Ind, 2007 .

How participation is changing the practice of managing brands

Nicholas Ind, 2014, Journal of Brand Management.

Beyond branding: from abstraction to cubism

Nicholas Ind, 2006 .

Defining a Corporate Branding and Communications Strategy

Nicholas Ind, 1997 .

Branding on the Web: A real revolution?

Nicholas Ind, Nicholas Ind, M C Riondino, 2001 .

How Brands Determine Organizational Creativity

Nicholas Ind, Cameron Watt, Nicholas Ind, 2010 .

The co-creation continuum: from tactical market research tool to strategic collaborative innovation method

Oriol Iglesias, Stefan Markovic, Nicholas Ind, 2017, Journal of Brand Management.