Sungwon Chung

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Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation

Jongpil Cheon, Sungwon Chung, Kwang-Woo Lee, 2015 .

Does the Segmenting Principle Counteract the Modality Principle in Multimedia Instruction

S. Crooks, Sungwon Chung, Jongpil Cheon, 2012 .

The Roles of Attitudinal Perceptions and Cognitive Achievements in a Serious Game

Sangno Lee, Sungwon Chung, Jongpil Cheon, 2015 .

The effects of two factors on asynchronous discussions in a Chinese online course: types of discussion activities and discussion leaders

Sungwon Chung, Jongpil Cheon, N. Han, 2010 .

The Effects of Psychobiological Motivational Traits on Memory of In‐Game Advertising Messages

Johnny V. Sparks, Sungwon Chung, J. Sparks, 2016 .

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions

Sun Young Lee, Sungwon Chung, 2019, Commun. Res..

Effects of emotional visuals and company–cause fit on memory of CSR information

Sun Young Lee, Sungwon Chung, 2018, Public Relations Review.

Cognitive processing of corporate social responsibility campaign messages: the effects of emotional visuals on memory

Sun Young Lee, Sungwon Chung, 2020, Media Psychology.

Publics’ Views of Corporate Social Advocacy Initiatives: Exploring Prior Issue Stance, Attitude Toward a Company, and News Credibility

Sun Young Lee, Sungwon Chung, 2022, Management Communication Quarterly.

Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation

Sungwon Chung, Jongpil Cheon, Kwang-Woo Lee, 2015, Instructional Science.

An investigation of the effects of a graphic organizer in an online serious game on learning outcomes and attitudinal perceptions

Jaeki Song, Jongpil Cheon, Yong Jin Kim, 2015, Interact. Learn. Environ..

Presence in virtual golf simulators: The effects of presence on perceived enjoyment, perceived value, and behavioral intention

Sungwon Chung, Won-Hee Lee, Hyuck-Gi Lee, 2013, New Media Soc..

An Investigation of the Effects of Different Types of Activities during Pauses in a Segmented Instructional Animation

Steven M. Crooks, Jaeki Song, Jongpil Cheon, 2014, J. Educ. Technol. Soc..

Emotional design of multimedia learning using background images with motivational cues

Jongpil Cheon, Sungwon Chung, Sungwon Chung, 2020, J. Comput. Assist. Learn..

Continuous Emotional Responding to Audio, Video, and Audiovisual Sensory Channels during Television Viewing

Johnny V. Sparks, Sungwon Chung, Wan-Chu Chuang, 2019, Southwestern Mass Communication Journal.

Motivated Processing of Peripheral Advertising Information in Video Games

Sungwon Chung, Johnny V. Sparks, Sungwon Chung, 2016, Commun. Res..