Debra Zahay

发表

Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance

D. Lehmann, J. Peltier, Debra Zahay, 2013 .

Managerial perspectives on crowdsourcing in the new product development process

Debika Sihi, Debra Zahay, Nick Hajli, 2017 .

Branding co-creation with members of online brand communities

M. Richard, Debra Zahay, S. Papagiannidis, 2017 .

The role of learning and technical capabilities in predicting adoption of B2B technologies

R. Handfield, Debra Zahay, 2004 .

Getting too personal: Reactance to highly personalized email solicitations

S. Shavitt, Helge Thorbjørnsen, T. White, 2008 .

Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms

J. Peltier, Debra Zahay, 2008 .

Organizational processes for B2B services IMC data quality

Anjala S. Krishen, D. Schultz, J. Peltier, 2014 .

Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Debra Zahay, John A. Schibrowsky, James W. Peltier, 2006, Journal of Advertising Research.

The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together

Abbie Griffin, D. Schultz, A. Griffin, 2004, Journal of Advertising Research.

Information antecedents of personalisation and customisation in business-to-business service markets

Debra Zahay, Abbie Griffin, A. Griffin, 2003 .

IDENTIFYING AND ASSESSING FUNDAMENTAL COMPETENCIES OF DIRECT AND INTERACTIVE MARKETING

Debra Zahay, Carol Scovotti, Sandra Domagalski, 2011 .

A hierarchical IMC data integration and measurement framework and its impact on CRM system quality and customer performance

Anjala S. Krishen, J. Peltier, Debra Zahay, 2013 .

Article not available electronically

Debra Zahay, J. Wagle, 1998 .

New year promises strong growth for the Journal of Research in Interactive Marketing

Debra Zahay, 2015 .

Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry*

Debra Zahay, Abbie Griffin, Elisa Fredericks, 2011 .

AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN

Debra Zahay, Wesley A. Pollitte, Brooke Reavey, 2021, Marketing Education Review.

Marketing strategy selection, marketing metrics, and firm performance

Debra Zahay, Abbie Griffin, A. Griffin, 2010 .

TEACHING CONCEPTUAL MODELS: USING DIRECT INSTRUCTION TO ENHANCE METACOGNITION

Debra Zahay, Brooke Reavey, 2022, Marketing Education Review.

Sources, uses, and forms of data in the new product development process

Debra Zahay, Abbie Griffin, Elisa Fredericks, 2004 .

The marketing organization’s journey to become data-driven

Devon S. Johnson, Laurent Muzellec, Debika Sihi, 2019, Journal of Research in Interactive Marketing.

Pocasting to Improve Delivery of a Project-Based Internet Marketing Course

Debra Zahay, Debra Zahay, Elisa Fredricks, 2009 .

Customer Learning Processes, Strategy Selection, and Performance in Business-to-Business Service Firms

Debra Zahay, Abbie Griffin, A. Griffin, 2004, Decis. Sci..

A hierarchical IMC data integration and measurement framework and its impact on CRM system quality and customer performance

Anjala S. Krishen, J. Peltier, Debra Zahay, 2013, Journal of Marketing Analytics.

Building the foundation for customer data quality in CRM systems for financial services firms

Debra Zahay, James W. Peltier, Anjala S. Krishen, 2012 .

Successful B2B Customer Database Management

Debra Zahay, 2008 .

Web 2.0: Opportunities and Challenges for Marketing Educators

M. Caravella, Debra Zahay, Daradirek Ekachai, 2009 .

The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry

Syagnik Banerjee, Debra Zahay, Argha Sen, 2023, Electronic Commerce Research.

Are Customer Information Systems Worth It?: Results from B2B Services

Debra Zahay, Abbie Griffin, A. Griffin, 2002 .

EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION

Wesley A. Pollitte, Debra Zahay, D. Altounian, 2018, Marketing Education Review.