Janelle Applequist

发表

The introduction of the medicinal partner in direct-to-consumer advertising: Viagra’s contribution to pharmaceutical fetishism and patient-as-consumer discourse in healthcare

Janelle Applequist, J. Applequist, 2018, Qualitative Research in Medicine and Healthcare.

Leveraging Textual Paralanguage and Consumer–Brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach

Brian C. Britt, Jameson L. Hayes, Artemio Ramirez, 2020 .

How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter

Guy J. Golan, Brian C. Britt, Jameson L. Hayes, 2020, International Journal of Advertising.

A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment

Cristina M. Burroughs, Artemio Ramirez, J. Krischer, 2020, BMC Medical Research Methodology.

‘Don’t Mind Me, I’m Just a Dermatophyte’: The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising

M. McAllister, Janelle Applequist, J. Applequist, 2019, Palgrave Animation.

A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment

Artemio Ramirez, J. Krischer, P. Merkel, 2019, BMC Medical Research Methodology.

The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis

J. Ball, Janelle Applequist, J. Applequist, 2019, Journal of health communication.

An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs

J. Ball, Janelle Applequist, J. Applequist, 2018, The Annals of Family Medicine.

Information versus influence: An analysis of educational, relational, and identity rewards present in direct-to-consumer prescription drug advertising.

H. Young, Janelle Applequist, E. Hintz, 2021, Journal of the American Pharmacists Association : JAPhA.

“In Principle We Have Agreement, But in Practice It Is a Bit More Difficult”: Obtaining Organizational Buy-In to Patient-Centered Medical Home Transformation

R. Gabbay, Janelle Applequist, Michelle Miller-Day, 2017, Qualitative health research.