Isabelle Ulrich

发表

“Boys and dolls; girls and cars”: Children’s reactions to incongruent images in a retailer’s catalogue

Isabelle Ulrich, P. Ezan, 2016 .

“A feminine brand? Never!” Brands as gender threats for “resistant” masculinities

É. Tissier-Desbordes, Isabelle Ulrich, 2018, Qualitative Market Research: An International Journal.

How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership

Isabelle Ulrich, Coralie Damay, Leïla Loussaïef, 2019, Journal of Business Research.

The relevance of multifactorial gender and its measure in marketing

É. Tissier-Desbordes, Isabelle Ulrich, 2013 .

De l’intérêt de mobiliser en marketing le genre multifactoriel et sa mesure

É. Tissier-Desbordes, Isabelle Ulrich, 2013 .

Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response

Isabelle Ulrich, Yolande Piris, Othman Boujena, 2021 .

The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross‐Gender Brand Extensions

Isabelle Ulrich, 2013 .

Customer engagement and performance in social media: a managerial perspective

Aikaterini Manthiou, Othman Boujena, Bruno Godey, 2021, Electronic Markets.

Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying Behavior

Isabelle Ulrich, Othman Boujena, Coralie Damay, 2016 .

Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands

I. Aime, Isabelle Ulrich, Salim L. Azar, 2020 .