Sven Feurer

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How Pricing Teams Develop Effective Pricing Strategies for New Products

Monika C. Schuhmacher, Sabine Kuester, Sven Feurer, 2019 .

Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences

P. Jochem, Sven Feurer, Patrick Layer, 2017 .

Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

Arch G. Woodside, Sven Feurer, A. Woodside, 2016 .

Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality

Kelly L. Haws, Sven Feurer, 2022, Journal of Business Research.

Consumers’ Preferences on Platform as a Service

A. Giessmann, Sven Feurer, S. Wenzel, 2015 .

Consumer Reactions to Automated Products: Two Experiments on the Role of Task Hedonism and Consumer Nostalgia to

Ju-Young Kim, Sven Feurer, Patrick Kremer, 2020 .

Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences

M. Klarmann, Sven Feurer, Fabian Bill, 2020, Journal of the Academy of Marketing Science.

Consumer understanding and evaluation of carbon-neutral electric vehicle charging services

P. Jochem, Nico Lehmann, Sven Feurer, 2022, Applied Energy.

Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences

M. Klarmann, Sven Feurer, Fabian Bill, 2020 .

Comparing the Incomparable? How Consumers Judge the Price Fairness of New Products

Monika C. Schuhmacher, Sabine Kuester, Sven Feurer, 2014 .

The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing

Sven Feurer, Robin Pade, 2022, Journal of Business Research.

Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts

Stephan M. Liozu, A. Woodside, Andreas Hinterhuber, 2021, Journal of Revenue and Pricing Management.

When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction

Monika C. Schuhmacher, Sabine Kuester, Sven Feurer, 2012 .

Control variables in marketing research

Sven Feurer, Martin Klarmann, M. Klarmann, 2018 .

Journal of Business Research

David M. Woisetschläger, David L. Mothersbaugh, Emma K. Macdonald, 2023 .

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Nripendra P. Rana, David M. Woisetschläger, David L. Mothersbaugh, 2017 .

Consumers’ Preferences on Platform as a Service and SAP`s Engineering Response

Andrea Giessmann, Thomas Schneider, Stefan Wenzel, 2015 .