Gerri Spassova

You’re not yelping your case: the unexpected social consequences of word of mouth

J. Quoidbach, Mauricio Palmeira, Gerri Spassova, 2020 .

In the eye of the beholder

Gerri Spassova, S. Sharifi, 2020, European Journal of Marketing.

A ratings pattern heuristic in judgments of expertise: When being right Looks wrong

Eduardo B. Andrade, Mauricio Palmeira, Gerri Spassova, 2018, Organizational Behavior and Human Decision Processes.

The Impact of Service Failure and Recovery on Target and Observing Customers: A Comparative Study

Seyed Shahin Sharifi, Mauricio Palmeira, Gerri Spassova, 2017 .

Co-designing a theory-informed intervention to increase shared decision-making in maternity care

Alex Waddell, Gerri Spassova, P. Bragge, 2023, Health Research Policy and Systems.

Barriers and facilitators to shared decision-making in hospitals from policy to practice: a systematic review

Alex Waddell, Gerri Spassova, P. Bragge, 2021, Implementation Science.

Self-Construal and Temporal Distance

Angela Y. Lee, Gerri Spassova, 2008 .

The difference novelty makes: incidental exposure to unfamiliar stimuli primes exploratory behavior

A. Isen, Gerri Spassova, Alice M. Isen, 2012 .

“The Terminology Might Be Ahead of Practice”: Embedding Shared Decision Making in Practice—Barriers and Facilitators to Implementation of SDM in the Context of Maternity Care

Alex Waddell, Gerri Spassova, Denise Goodwin, 2023, MDM policy & practice.

Thou shalt be safe: Risk preferences in choice for sad others

Mauricio Palmeira, Gerri Spassova, 2023, Journal of Behavioral Decision Making.