S. Ramanathan

发表

We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk

Lauren G. Block, G. Menon, S. Ramanathan, 2002 .

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

G. Menon, S. Ramanathan, Suresh Ramanathan, 2006 .

Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications

Joseph F. Rocereto, Marina Puzakova, Hyokjin Kwak, 2016 .

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Patti Williams, S. Ramanathan, Patti Williams, 2006 .

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Venkatesh Shankar, M.H.P. Kleijnen, R. Rizley, 2016 .

The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes

Aparna A. Labroo, A. Labroo, S. Ramanathan, 2007 .

The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions

Sanjay K. Dhar, S. Dhar, S. Ramanathan, 2010 .

Inferences from Interest Rate Behavior for Monetary Policy Signaling

S. Ramanathan, K. Kwek, 2013 .

The Best of Both Worlds: Effects of Product Color Brightness on Hedonic Food Consumption

Lauren G. Block, Adriana V. Madzharov, S. Ramanathan, 2012 .

Don't Know Why, But I Had This Craving: GOAL-DEPENDENT AUTOMATICITY IN IMPULSIVE DECISIONS

G. Menon, S. Ramanathan, 2001 .

ASSOCIATION FOR CONSUMER RESEARCH

Amy N. Dalton, S. Ramanathan, 2015 .

Promotions Spontaneously Induce a Positive Evaluative Response

Rebecca Walker Naylor, Rajagopal Raghunathan, Rajagopal Raghunathan, 2006 .

Single Factor Interest Rate Models in Inflation Targeting Economies of Emerging Asia

S. Ramanathan, K. Teng, 2013 .

An alternative view of impulsive behavior stresses the interplay between the affective and the cognitive systems

G. Menon, S. Ramanathan, 2006 .

Choice Based on Goals

J. Edward Russo, Arie W. Kruglanski, Stephen J. Read, 2005 .

Dimensionalizing Involvement with Websites - an Exploratory Study

S. Viswanathan, S. Ramanathan, Maytal Tsechansky, 1998 .

Consuming With Others: Social Influences on Moment-To-Moment and Retrospective Evaluations of an Experience

A. L. McGill, S. Ramanathan, Suresh Ramanathan, 2008 .

Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences

A. L. McGill, S. Ramanathan, 2006 .

The twin faces of emerging Asia's currency forward markets in an imperfect setting

S. Ramanathan, K. Kwek, 2013 .

Emerging Asia’s Version of the Mundell-Fleming Model

S. Ramanathan, K. Teng, 2013 .

Political Economy of Financial Market Regulation - An Emerging Asia Perspective

Kwek Kian Teng, S. Ramanathan, 2017 .

The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences

C. Goukens, S. Ramanathan, K. Geyskens, 2012 .

Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

A. Mukhopadhyay, Jaideep Sengupta, S. Ramanathan, 2008 .

As Pleasure Unfolds

W. Stroebe, W. Hofmann, H. Aarts, 2010, Psychological science.

1 Dynamic Effects of Chronic Hedonic Goals on Spontaneous Affect and Impulsive Behavior

G. Menon, S. Ramanathan, 2004 .

NATIONAL ADVISORY COMMITTEE

S. Raghavan, S. Mohapatra, R. Rajagopal, 2014 .

The Halo Effect of Product Color Lightness on Hedonic Food Consumption

Lauren G. Block, Adriana V. Madzharov, S. Ramanathan, 2016, Journal of the Association for Consumer Research.

The Dynamics of Impulsive Behavior: Construct versus Goal Activation Effects on Memory, Evaluations and Choice

G. Menon, S. Ramanathan, 2003 .

Are Political Opinions Contagious? An Investigation on the Effects of Seating Position and Prior Attitudes on Moment-To-Moment Evaluations During the Presidential Debates

A. L. McGill, Joan M Phillips, S. Ramanathan, 2010 .