V. Mummalaneni

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An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors

V. Mummalaneni, Venkatapparao Mummalaneni, 2005 .

CHINESE PURCHASING MANAGERS' PREFERENCES AND TRADE-OFFS IN SUPPLIER SELECTION AND PERFORMANCE EVALUATION

Khalid M. Dubas, V. Mummalaneni, Chiang-nan Chao, 1996 .

IMPACT OF THE USE OF LAPTOP COMPUTERS IN SALES PRESENTATIONS

Satya N. Prattipati, V. Mummalaneni, 1995 .

Effectiveness of a Board Game in Fostering a Customer Relationship Orientation Among Business Students

Soumya Sivakumar, V. Mummalaneni, 2008 .

Are Perceptions of Personal Selling the Same in Singapore as those in the U.S.

Jerome D. Williams, V. Mummalaneni, 2015 .

Consumer Technology Readiness and E-Service Quality in E-Tailing: What is the Impact on Predicting Online Purchasing?

K. Elliott, V. Mummalaneni, Juan Meng, 2016 .

The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing

David T. Wilson, V. Mummalaneni, J. D. Lichtenthal, 2008 .

The influence of a close personal relationship between the buyer and the seller on the continued stability of their role relationship

V. Mummalaneni, 1987 .

Influencing Satisfaction for Dental Services

V. Mummalaneni, 2007 .

One More Exploration into Buyer-Seller Relationships: Some Conceptual Foundations and Research Propositions

V. Mummalaneni, 1995 .

AT 21—The JBBM Comes of Age: Assessment and Outlook

V. Mummalaneni, J. D. Lichtenthal, 2015 .

An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions

Juan Meng, V. Mummalaneni, Juan Meng, 2009 .

Use of foreign language and models in print advertisements in East Asian countries

James P. Neelankavil, D. Sessions, V. Mummalaneni, 1995 .

International Advertising Strategy In New Asia: A Country-Of-Origin Approach On Standardization Vs. Customization

V. Mummalaneni, Juan Meng, 2011 .

Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers

Juan Meng, V. Mummalaneni, Juan Meng, 2010 .

Access, resource, and cost impacts on consumer satisfaction with health care: A comparison across alternative health care modes and time

Pradeep Gopalakrishna, V. Mummalaneni, P. Gopalakrishna, 1997 .

Determinants of Source Loyalty in Buyer-Seller Relationships

Ven Sriram, V. Sriram, V. Mummalaneni, 1990 .

Cultural Influences on Web Service Quality Perceptions of e-Retailing Consumers

Juan Meng, V. Mummalaneni, Juan Meng, 2011 .

Mediators vs. moderators of patient satisfaction.

V. Mummalaneni, P. Gopalakrishna, 1995, Journal of health care marketing.

Reflective Essay and E-Portfolio to Promote and Assess Student Learning in a Capstone Marketing Course

V. Mummalaneni, 2014 .

An Empirical Validation Of The Primary And Moderating Effects Of Income And Capital On Familiarity And Participation Of Limited Resource Farm Producers (LRFPs) In USDA Agricultural Programs

Ravi Chinta, V. Mummalaneni, Richard O. Omotoye, 2017 .

An Assessment of Supplier Selection: Chinese Purchasing Managers′ Criteria and Their Implications for Western Marketers

Chiang-nan Chao, Eberhard E. Scheuing, Khalid M. Dubas, 1993 .