Inma Rodríguez-Ardura

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The Concept of Flow in Online Consumer Behavior

F. Martínez-López, David Luna, Irene Esteban-Millat, 2014 .

A PLS-Neural Network Analysis of Motivational Orientations Leading to Facebook Engagement and the Moderating Roles of Flow and Age

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, 2020, Frontiers in Psychology.

Going with the consumer towards the social web environment: a review of extant knowledge

P. Luna, F. Martínez-López, Inma Rodríguez-Ardura, 2010 .

Online Consumption Motivations: An Integrated Theoretical Delimitation and Refinement Based on Qualitative Analyses

F. Martínez-López, J. Gázquez-Abad, Inma Rodríguez-Ardura, 2014 .

Chapter 12 Immersive Experiences in Online Higher Education: Virtual Presence and Flow

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, 2018, The Future of Innovation and Technology in Education: Policies and Practices for Teaching and Learning Excellence.

Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, J. Lladós-Masllorens, 2020, Sustainability.

Entrepreneurial decisions: Insights into the use of support services for new business creation

Inma Rodríguez-Ardura, J. Lladós-Masllorens, Gisela Ammetller, 2014 .

Academic impact and perceived value of Wikipedia as a primary learning resource in higher education

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, E. Rimbau-Gilabert, 2020 .

Editorial - Part 1

F. Martínez-López, Inma Rodríguez-Ardura, 2010 .

Utilitarian motivations in online consumption: Dimensional structure and scales

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Inma Rodríguez-Ardura, 2014, Electron. Commer. Res. Appl..

Learning from customer interaction: How merchants create price-level propositions for experience goods in hybrid market environments

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2015, Comput. Hum. Behav..

Presence in personalised e-learning – the impact of cognitive and emotional factors and the moderating role of gender

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2016, Behav. Inf. Technol..

Flow experiences in personalised e-learning environments and the role of gender and academic performance

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2019, Interact. Learn. Environ..

Modelling students' flow experiences in an online learning environment

Francisco J. Martínez-López, Ruben Huertas-Garcia, Antoni Meseguer-Artola, 2014, Comput. Educ..

Learning with Wikipedia in Higher Education: Academic Performance and Students' Quality Perception

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Eva Rimbau-Gilabert, 2019, RIIFORUM.

An Integrated Model of the Adoption and Extent of E-Commerce in Firms

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Joan Torrent-Sellens, 2007 .

Toward a Longitudinal Model of e-Commerce: Environmental, Technological, and Organizational Drivers of B2C Adoption

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2010, Inf. Soc..

Interactive Learning Environments

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2022 .

Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Manuel J. Sánchez-Franco, 2010, Internet Res..

E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2016, Inf. Manag..

Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Jordi Vilaseca-Requena, 2008, J. Theor. Appl. Electron. Commer. Res..

Narratives of International Women Entrepreneurs: An Exploratory Case Study of Identity Negotiation in Technology Startups

Xiaoli Li, Inma Rodríguez-Ardura, Sean D. Williams, 2020, IEEE Transactions on Professional Communication.

A Narrative Perspective on International Entrepreneurship: Comparing Stories From the United States, Spain, and China

Xiaoli Li, Inma Rodríguez-Ardura, Sean D. Williams, 2016, IEEE Transactions on Professional Communication.

Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2019, Inf. Technol. People.

The playfulness of Facebook - Shaped by underlying psychological drivers and gender differences

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2018, Telematics Informatics.

Flow in e-learning: What drives it and why it matters

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2017, Br. J. Educ. Technol..

Playing cat and mouse: consumer empowerment and marketing interactions on the internet

Francisco J. Martínez-López, Inma Rodríguez-Ardura, F. Martínez-López, 2008 .

Editorial: How to Prevent, Detect and Control Common Method Variance in Electronic Commerce Research

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2020, J. Theor. Appl. Electron. Commer. Res..

Facebook Engagement - Motivational Drivers and the Moderating Effect of Flow Episodes and Age Differences

Antoni Meseguer-Artola, Inma Rodríguez-Ardura, Inma Rodríguez-Ardura, 2019, RIIFORUM.

Another look at 'being there' experiences in digital media: Exploring connections of telepresence with mental imagery

Francisco J. Martínez-López, Inma Rodríguez-Ardura, F. Martínez-López, 2014, Comput. Hum. Behav..

The Role of Presence, Flow and Education Components in the Continuing Intention to e-Learn

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, 2021, International Journal of Systems Applications, Engineering & Development.

Self-disclosure during the COVID-19 emergency: Effects of narcissism traits, time perspective, virtual presence, and hedonic gratification

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, Qianqian Fu, 2021, Computers in Human Behavior.

Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments

Fatos Xhafa, Javier Faulin, Thanasis Daradoumis, 2010, Int. J. Serv. Technol. Manag..

Broadening the CRM domain of application to higher educational (e-learning) environments

Fatos Xhafa, Javier Faulin, Thanasis Daradoumis, 2008 .

Expanding the Customer Relationship Management Scope to the Non-Profit Organizations: An Analysis Focused on the e- University Domain

Javier Faulin, Thanasis Daradoumis, Francisco J. Martínez-López, 2008 .

A theoretical approximation to the psychological aspects related to the consumer's adoption and use of a website recommendation system

Claudia C. Cabal, Francisco J. Martinez-Lopez, Juan C. Gazquez-Abad, 2009, NAFIPS 2009 - 2009 Annual Meeting of the North American Fuzzy Information Processing Society.

An Integrative Framework on the Psychological Variables Explaining the Consumers’ Use of E-Commerce-Based Recommendation Systems

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Inma Rodríguez-Ardura, 2011 .

Entrepreneurial decisions: Insights into the use of support services for new business creation

Inma Rodríguez-Ardura, G. Ammetllera, I. Rodriguez-Ardurab, 2014 .

Marketing Education, Distance Learning and Hypermedia: Teaching “Current Issues in Marketing” In a Virtual Campus

Gerard Ryan, Inma Rodríguez-Ardura, Mireia Valverde, 2001 .

Another look at 'being there' experiences in digital media: Exploring connections of telepresence with mental imagery

F. Martínez-López, Inma Rodríguez-Ardura, 2014, Comput. Hum. Behav..

The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, Qianqian Fu, 2023, Online Inf. Rev..

What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, 2016, Interact. Learn. Environ..

Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection

Inma Rodríguez-Ardura, Antoni Meseguer-Artola, Doaa Herzallah, 2024, Journal of Research in Interactive Marketing.