Etienne Bressoud

Testing FMCG innovations: experimental real store versus virtual

Etienne Bressoud, Etienne Bressoud, Étienne Bressoud, 2013 .

When and How Multitasking Impacts Consumer Shopping Decisions

A. S. Atalay, H. Bodur, Etienne Bressoud, 2017 .

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Etienne Bressoud, J. Lehu, Étienne Bressoud, 2009 .

Effectiveness of brand placement: New insights about viewers

Etienne Bressoud, J. Lehu, 2008 .

Viewers and brand placement in movies: new insights about viewers contribute to better understand the effectiveness of the technique

Etienne Bressoud, J. Lehu, 2007 .

Product placement in movies: questioning the effectiveness according to the spectator's viewing conditions.

Etienne Bressoud, J. Lehu, 2008 .