Alice Audrezet

Authenticity under threat: When social media influencers need to go beyond self-presentation

Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard, 2020 .

The GRID scale: a new tool for measuring service mixed satisfaction

S. O. Olsen, Alice Audrezet, A. Tudoran, 2016 .

Designing Measurement Tools to Improve Response Fluency and Certainty : The Case of Online Customer Satisfaction Evaluation

B. Parguel, Alice Audrezet, 2017 .

Designing measurement tools to improve fluency and certainty: The case of online customer satisfaction evaluation

Béatrice Parguel, Alice Audrezet, B. Parguel, 2017 .

Square but straight: Measurement tool design to improve response task fluency and certainty

B. Parguel, Alice Audrezet, 2016 .

Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys

B. Parguel, Alice Audrezet, Béatrice Parguel, 2018, Journal of Retailing and Consumer Services.

Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion

B. Parguel, Alice Audrezet, 2023, Journal of Marketing Management.

The authentic virtual influencer: Authenticity manifestations in the metaverse

J. Moulard, Alice Audrezet, B. Koles, 2024, Journal of Business Research.