Gwarlann de Kerviler

Authenticity under threat: When social media influencers need to go beyond self-presentation

Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard, 2020 .

Luxury brand experiences and relationship quality for Millennials: The role of self-expansion

Gwarlann de Kerviler, Carlos M. Rodriguez, Gwarlann Caffier de Kerviler, 2019, Journal of Business Research.

“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality

Gwarlann de Kerviler, E. Gentina, Nico Heuvinck, 2021, Journal of Business Ethics.

Does self-perception as a loyal customer affect one’s evaluation of benefits received?

R. Butori, Gwarlann de Kerviler, 2015 .