Ching-Yi Daphne Tsai

Relationship quality in a coproduction context and the moderating effects of relationship orientation

Stephen Chi-Tsun Huang, Shih-Hao Wu, Ching-Yi Daphne Tsai, 2013 .

Lifelong good soldiers of higher education institutions: driving factors and obstructions of alumni loyalty

Stephen Chi-Tsun Huang, Shih-Hao Wu, Ching-Yi Daphne Tsai, 2022, Service Business.

As loyal as migratory birds: analyzing event revisit intention with dramaturgy and environmental psychology theories

Stephen Chi-Tsun Huang, Shih-Hao Wu, Ching-Yi Daphne Tsai, 2020 .

Toward Team or Player? How Trust, Vicarious Achievement Motive, and Identification Affect Fan Loyalty

Shih-Hao Wu, Ching-Yi Daphne Tsai, Chung-Chieh Hung, 2012 .

From mandatory to voluntary: consumer cooperation and citizenship behaviour

Stephen Chi-Tsun Huang, Shih-Hao Wu, Ching-Yi Daphne Tsai, 2017 .

Customer citizenship behavior on social networking sites: The role of relationship quality, identification, and service attributes

Pei-Yi Lin, Shih-Hao Wu, Stephen Chi-Tsun Huang, 2017, Internet Res..

Service Innovation in Franchising Convenience Store: An Exploratory Study

Ying-Chih Chen, Shih-Hao Wu, Stephen Chi-Tsun Huang, 2009, Int. J. Electron. Bus. Manag..

Doing good for good: how does corporate social responsibility drive customer citizenship behavior? The mediation of engagement, trust, and identification

Stephen Chi-Tsun Huang, Shih-Hao Wu, Ching-Yi Daphne Tsai, 2023, Service Business.